Toys ‘R’ Us Makes a Comeback in Chicago with Brand-New Store

A New Era for the Beloved Toy Retailer

The Rumors Are True: Toys ‘R’ Us Is Back!

After a two-year hiatus, Toys "R" Us is making a comeback in Chicago with a brand-new store at Harlem Irving Plaza in Norridge. This milestone marks a significant step in the toy retailer’s resurgence, following its bankruptcy in 2018.

What to Expect at the New Store

The 10,000 square-foot store will offer an immersive shopping experience, featuring popular toys and brands like LEGO, Barbie, Hot Wheels, Nerf, Paw Patrol, and more. The new store concept is designed to provide a unique and engaging experience for children and parents alike, with interactive displays and in-store activities.

Grand Opening Celebration

To mark the grand opening, the store will host a celebration on Saturday, October 26, starting at 9:30 a.m. The event will feature a ribbon-cutting ceremony, face-painting, balloon twisting, swag bags, and giveaways, all led by the beloved mascot, Geoffrey the Giraffe. The event is open to the public.

Popping Up Across the Country

The Chicago store is part of a larger strategy to revive the Toys ‘R’ Us brand. The company plans to open up to 24 flagship standalone stores across the United States, in addition to opening hundreds of pop-up stores inside Macy’s department stores nationwide.

A New Chapter for a Beloved Brand

Toys "R" Us is not the only brand to make a comeback. Earlier this year, Babies "R" Us announced plans to open 200 stores across the country inside Kohl’s department stores. The resurgence of these iconic brands is a sign of a growing demand for brick-and-mortar retail experiences that offer a unique and engaging experience.

Conclusion

The return of Toys "R" Us to Chicago is a momentous occasion, marking a new chapter in the brand’s history. The new store at Harlem Irving Plaza is just the beginning of a new era for Toys "R" Us, as the company continues to evolve and adapt to the changing retail landscape.

Frequently Asked Questions

• When is the grand opening of the new Toys ‘R’ Us store?
  The grand opening is on Saturday, October 26.
• Where is the new Toys ‘R’ Us store located?
  The store is located at 4104 N. Harlem Ave. in Norridge.
• What brands can I find at the new store?
  The new store will feature popular toys and brands like LEGO, Barbie, Hot Wheels, Nerf, Paw Patrol, and more.
• Is the grand opening event open to the public?
  Yes, the grand opening event is open to the public, starting at 9:30 a.m. on Saturday, October 26.