Introduction to Peeps New Flavors
They’re iconic, beloved, controversial and whether you like them or not, they’re back with new flavors to bring some excitement to your Easter basket.
About the New Flavors
Bethlehem-based company Just Born announced that Peeps is adding their newest flavors, including some unique collaborations, coming to a store near you. The brightly colored marshmallow chicks will be available in stores soon with three new flavors: Pop-Tarts Frosted Strawberry, chili lime mango and SUNNYD.
Statement from the Brand Manager
"There’s nothing quite like the joy Peeps bring to Easter, and each year, we’re always inspired by the creativity and passion fans bring to the season," Caitlin Servian, brand manager, said in a statement. "Blending flavor innovation and playful partnerships, along with the iconic Chicks and Bunnies fans look forward to each year, the 2026 Easter collection is designed to inspire connection and transform ordinary moments into a celebration," Servian added.
Availability of New Flavors
The new additions will only be available in certain stores:
- Peeps SunnyD (Target)
- Peeps Chili Lime Mango (Kroger)
- Peeps Easter Variety 10-Pack (Sam’s Club)
- Peeps Egg Hunt Individually Wrapped Mini Marshmallow Chicks (Walmart)
Conclusion
With the introduction of these new and exciting flavors, Peeps is set to bring even more joy and excitement to Easter baskets this year. Whether you’re a long-time fan of Peeps or just looking to try something new, there’s something for everyone in their 2026 Easter collection.
FAQs
Q: What are the new flavors of Peeps?
A: The new flavors of Peeps include Pop-Tarts Frosted Strawberry, chili lime mango, and SUNNYD.
Q: Where can I find the new flavors of Peeps?
A: The new flavors of Peeps will be available in certain stores, including Target, Kroger, Sam’s Club, and Walmart.
Q: What is unique about the 2026 Easter collection from Peeps?
A: The 2026 Easter collection from Peeps features unique collaborations and flavor innovations, along with the iconic Chicks and Bunnies that fans look forward to each year.
Q: What is the inspiration behind the new flavors of Peeps?
A: The new flavors of Peeps are designed to inspire connection and transform ordinary moments into a celebration, blending flavor innovation and playful partnerships.

