Introduction to Simply NKD
PepsiCo announced on Thursday that its Cheetos and Doritos brands will be offering "colorless" alternatives. The company said in a press release that the new snack products will be made without artificial flavors or dyes, dubbing them as "Simply NKD."
What are Simply NKD Products?
“No color, no artificial flavors, same intensity — that’s Simply NKD. Doritos and Cheetos are pioneering a snacking revolution, or a renaissance, if you will,” PepsiCo chief marketing officer Hernán Tantardini said in a statement. "We are reinventing our iconic — and most famous — brands to deliver options with the bold flavors fans know and love, now reimagined without any colors or artificial flavors.
Product Launch and Availability
The product launch comes amid pressure by federal regulators, including U.S. Health Secretary Robert F. Kennedy Jr., who say the government will phase out petroleum-based synthetic dyes in the nation’s food supply products by the end of next year. The Doritos and Cheetos snacks will not actually be colorless, according to images released by the company. Instead, their color will be a pale yellow, resembling corn chips. PepsiCo said the Simply NKD products will be available in Doritos Nacho Cheese and Cool Ranch flavors, and Cheetos Puffs and Flamin’ Hot flavors. They can be pre-ordered immediately and will be in stores on Dec. 1, according to the company.
Concerns Over Food Dyes
It also comes amid broader concerns from parents and some scientists that food dyes are harmful to children, a link the Food and Drug Administration says it is monitoring, but hasn’t established. PepsiCo made no mention of the upcoming regulation or concerns over food dyes.
Conclusion
PepsiCo’s decision to launch Simply NKD products is a significant move in the snacking industry. With the growing demand for natural and healthier food options, the company is taking a step in the right direction. As PepsiCo said, "If we can reinvent Doritos and Cheetos, imagine what’s next."
FAQs
Q: What are Simply NKD products?
A: Simply NKD products are a new line of snacks from PepsiCo’s Cheetos and Doritos brands that are made without artificial flavors or dyes.
Q: Why is PepsiCo launching Simply NKD products?
A: The launch comes amid pressure from federal regulators to phase out petroleum-based synthetic dyes in food supply products and concerns from parents and scientists about the potential harm of food dyes to children.
Q: What flavors will be available in Simply NKD products?
A: The Simply NKD products will be available in Doritos Nacho Cheese and Cool Ranch flavors, and Cheetos Puffs and Flamin’ Hot flavors.
Q: When will Simply NKD products be available in stores?
A: Simply NKD products can be pre-ordered immediately and will be in stores on Dec. 1.
Q: Are Simply NKD products actually colorless?
A: No, the Doritos and Cheetos snacks will have a pale yellow color, resembling corn chips, rather than being completely colorless.
