Introduction to Starbucks’ New Collaboration
Starbucks wants to make the holiday season slightly more bearable. Amid the frenzy around their Bearista cup — which saw fans clamoring to get the sold-out glass — the coffee chain is offering a new collab customers can get excited about.
The New Collaboration with Roller Rabbit
Starbucks is partnering with fashion line Roller Rabbit to bring their vibrant, patterned looks to the coffee cup world, according to People. The cups are set to be released on Dec. 2, with more details to be shared closer to the launch date.
The Sold-Out Bearista Cups
It’s a bit of good news for most Starbucks fans, who were left empty handed after the Bearista holidays cups — which came with a green-and-white reusable straw to match the bear’s Starbucks-green beanie — sold out in record time, and even prompted the Seattle-based chain to issue an apology.
Apology from Starbucks
“The excitement for our merchandise exceeded even our biggest expectations," Starbucks told People in a Nov. 6 statement. "Despite shipping more Bearista cups to coffeehouses than almost any other merchandise item this holiday season, the Bearista cup and some other items sold out fast." They added, "We understand many customers were excited about the Bearista cup and apologize for the disappointment this may have caused.”
New Merchandise and Holiday Season Rollout
Starbucks didn’t share how many cups they had originally produced, but promised they would have “more exciting merchandise coming this holiday season.” And in terms of new merch, in addition to their partnership with Roller Rabbit, the chain also released a red gingerbread cookie tumbler, one with a puppy wearing a festive scarf, a travel mug covered in various gingerbread men and even an elegant golden poinsettia mug.
Holiday Drinks and Treats
Plus, all the new merch is just one part of the Starbucks holiday season rollout, which also includes a slew of returning holiday-favorite drinks like the Peppermint Mocha, Caramel Brulée Latte and Iced Sugar Cookie Latte. Those with a sweet tooth can also indulge in some treats like the new Cinnamon Pull-Apart break — which is set to be available year-round — the Snowman Cookie and a new Polar Bear Cake Pop.
Conclusion
Starbucks is bringing the holiday cheer with their new collaboration with Roller Rabbit and the release of new merchandise, drinks, and treats. With the sold-out Bearista cups still on everyone’s mind, the coffee chain is making up for it with their exciting new releases.
FAQs
Q: When will the new Roller Rabbit cups be released?
A: The new Roller Rabbit cups will be released on Dec. 2.
Q: What new merchandise has Starbucks released for the holiday season?
A: Starbucks has released a red gingerbread cookie tumbler, a tumbler with a puppy wearing a festive scarf, a travel mug covered in gingerbread men, and a golden poinsettia mug.
Q: What holiday drinks are returning to Starbucks this season?
A: The Peppermint Mocha, Caramel Brulée Latte, and Iced Sugar Cookie Latte are returning to Starbucks this holiday season.
Q: What new treats can customers expect from Starbucks this holiday season?
A: Customers can expect new treats like the Cinnamon Pull-Apart break, Snowman Cookie, and Polar Bear Cake Pop.
