Introduction to The Sale
Who isn’t familiar with the numerous January sales notices that flood our inboxes this time of year? However, if you aren’t familiar with The Sale, you’re missing out on what 1,800 shoppers take advantage of in Houston every year. More than 50 merchants filled the Bayou City Event Center this month with must-have goods reduced from 20 percent to 90 percent — all for a most worthy cause.
The Purpose of The Sale
Since its inception in 2015 by Houston Tri Delta Philanthropies, Inc., The Sale has raised $2.9 million dedicated to funding lifesaving research for children diagnosed with cancer. This year’s proceeds, which added up to more than $475,000, benefit Texas Children’s Cancer and Hematology Center. The event is the vision of Tri Delta alumnae driven by a desire to make a meaningful contribution in Houston.
The Shopping Experience
With such bargains at The Sale, shoppers find themselves filling their bags with clothing, jewelry, and other goodies they never knew they couldn’t live without — particularly at these prices. And for a meaningful cause. Among the participating merchants tempting pocketbooks were Woody’s Furs, Bering’s, Christy Lynn, Christina Greene, The Feya Brand, and J. Landa.
Event Highlights
Underwriters and event sponsors had early access to the shopping via the Preview Shopping Party with a VIP Lounge featuring an open bar, gourmet bites, and HTX Nitro Creamery. Contributing a festive atmosphere, the venue was transformed with balloon installations from POPCreations, handmade custom bow designs created and installed by Rick Butler, and entertainment from DJ G Funk. The Sale chairs Amber Vaughn, Laura Williams, Kate Schneider, Britta Christenson, and Renee Kennedy were on the scene the duration along with scores of volunteers in this all-volunteer effort.
Impact of The Sale
“We’re incredibly grateful to Houston Tri Delta Philanthropies, Inc. for hosting The Sale and choosing Texas Children’s Cancer and Hematology Center as this year’s beneficiary,” says Dr. Will Parsons, director of Texas Children’s Cancer and Hematology Center. “Events like this do more than raise essential funds. They bring people together around a shared purpose: giving children and young adults facing brain cancer a better chance.”
Attendees and Supporters
The Sale was attended by numerous supporters, including Bethany Buchanan, Courtney Harmon, Katie Tsuru, Nora Jarrad, Tiffany Haik, City Council’s Sallie Alcorn, Mary Morgan Stevens, Donae Chramosta, Beth Muecke, Brandi Smith, Imani Guillory, Lauren Mills, Nina Rand, Courtney Zavala, Jennifer Cope, Lesha Elsenbrook, and Jenny Weber.
Conclusion
The Sale is an annual event that brings the community together to support a worthy cause while offering shoppers incredible deals on a wide range of products. With its rich history, dedicated volunteers, and generous supporters, The Sale continues to make a significant impact in the lives of children and young adults affected by cancer. By attending The Sale, shoppers can indulge in some retail therapy while contributing to a meaningful cause, making it a win-win for everyone involved.
