Introduction to Sally’s Apizza
Houston is about to get a taste of New Haven, Connecticut, with the famous pizzeria Sally’s Apizza planning to expand to the city. This beloved pizzeria, known for its delicious apizza, has been a favorite among celebrities like Frank Sinatra and Gwyneth Paltrow. With a rich history dating back to 1938, Sally’s Apizza is now eyeing Houston as part of its 45-restaurant Texas expansion, set to begin in 2026.
Expansion Plans
Sally’s Brand Advisor Christian Bonaventura confirms that the pizzeria is scouting real estate in major Texas cities, including San Antonio, Houston, Dallas, and Austin. This expansion is part of a larger growth strategy to open 255 new restaurants across 12 states, with a long-term goal of reaching 1,000 units. According to Bonaventura, "Texas represents the ideal next chapter for Sally’s," due to the state’s strong foodie culture and appreciation for elevated, dine-in, craft casual concepts.
A Taste of History
Founded by Salvatore Consiglio, a nephew of legendary pizzaiolo Frank Pepe, Sally’s Apizza has been a staple in the US food scene for over 80 years. Its signature apizza, pronounced "ah-BEETZ," is known for its irregular, hand-stretched, and intentionally well-done coal-fired crust. This unique style has made Sally’s a cultural phenomenon, with a distinct taste that has captured the hearts of many, including celebrities and food critics alike.
The Sally’s Experience
A visit to Sally’s is an experience like no other. As described by the late Ken Hoffman, the pizzas are large, shaped like an off-kilter oval, and cut into squares. The combination of the charred, black edges and the perfect undercarriage, with no flop, makes for a truly unforgettable taste experience. With its rich history, unique style, and delicious apizza, it’s no wonder that Sally’s has been ranked as one of the top pizza places in the world by Dave Portnoy of Barstool Sports.
Celebrity Connections
Sally’s Apizza has a long history of attracting celebrities, with a collection of signed pizza boxes from guests like Conan O’Brien, Pete Davidson, and Brooklyn Beckham adorning the walls of its original location. The pizzeria’s other locations have a more Mid-century Modern feel, complete with full cocktail bars and music memorabilia. Whether you’re a foodie, a celebrity, or just a pizza lover, Sally’s Apizza is a must-visit destination.
What’s Next for Sally’s Apizza
Although Sally’s will begin its Texas takeover in 2026, the company has not yet released a timeline or targeted neighborhoods for its expansion. As the story unfolds, we will continue to follow the developments and provide updates on specific locations. With its unique style, rich history, and delicious apizza, Sally’s Apizza is sure to make a splash in the Texas food scene.
Conclusion
In conclusion, Sally’s Apizza is a pizzeria like no other, with a rich history, unique style, and delicious apizza that has captured the hearts of many. With its expansion to Texas set to begin in 2026, pizza lovers in Houston and beyond can look forward to experiencing a taste of New Haven, Connecticut, right in their own backyard. Whether you’re a foodie, a celebrity, or just a pizza lover, Sally’s Apizza is a must-visit destination that is sure to leave you wanting more.
