Introduction to Traveler’s Cart
A globally-inspired Houston restaurant, Traveler’s Cart, is making a significant change to its service model. Starting Monday, November 17, the restaurant will switch from counter service to full service. This change aims to improve the customer experience and provide a more traditional dining atmosphere.
Reasons Behind the Change
When Traveler’s Cart first opened, its owners, Thy and Matthew Mitchell, opted for counter service to match the restaurant’s street food-inspired menu and lower price point. However, after a year of operation, they realized that this model was causing some confusion among customers. Many online reviews mentioned the need to explain the ordering process, which indicated that the current system was not intuitive. By switching to full service, the restaurant hopes to eliminate this confusion and provide a more seamless experience for its patrons.
Benefits of Full Service
The new service model is expected to have several benefits. For one, it will make the restaurant more appealing as a date night option or for larger groups who want the certainty of having a place to sit. Additionally, full service will allow customers to order more comfortably, potentially increasing revenue for the restaurant. As Matthew Mitchell notes, "I think people order less at the counter. You may not order a cocktail, and you certainly won’t get back up and order more drinks." This change will also help the restaurant’s perceived value, as customers will appreciate the quality of food and service for the price.
Menu Updates and Promotions
Along with the new service model, Traveler’s Cart is updating its menu with several new dishes, including Thai chili queso, Baja shrimp tacos, salmon donburi bowl, chicken parmesan, and steak frites. The cocktail menu has also been refreshed with new options, such as a Mexican espresso martini and a Tuk Tuk Old Fashioned. The restaurant also offers a $18, three-course lunch that includes iced tea or a fountain drink, as well as happy hour deals from 3-6 pm, Monday through Friday.
Future Plans
The Mitchells, recently recognized as Restaurateurs of the Year for the Houston region, hope that these changes will lead to even more success for Traveler’s Cart. With the service style refined and the menu dialed in, they are already looking for another location. This expansion is a testament to the restaurant’s commitment to providing high-quality food and service to its customers.
Conclusion
In conclusion, Traveler’s Cart’s switch to full service is a strategic move to improve the customer experience and increase revenue. By providing a more traditional dining atmosphere and updating its menu, the restaurant aims to become a top choice for Houston diners. With its unique blend of globally-inspired cuisine and excellent service, Traveler’s Cart is poised for continued success and growth in the Houston restaurant scene.
