Record-Breaking Tuna Sale at Tokyo’s Toyosu Fish Market
Introduction to the Auction
TOKYO — A massive 535-pound bluefin tuna sold for a record $3.2 million at the first auction of 2026 at Tokyo’s Toyosu fish market. The top bidder for the prized tuna at the predawn auction on Monday was Kiyomura Corp., whose owner Kiyoshi Kimura runs the popular Sushi Zanmai chain. Kimura, who has won the annual action many times in the past, broke the previous record of $2.1 million he set in 2019.
The Bidding Process
Kimura later told reporters he was hoping to pay a bit less for it, but “the price shot up before you knew it.” The auction started when the bell rang, and the floor was filled with torpedo-shaped fish with their tails cut off so bidders could examine meat details such as color, texture and fattiness while walking around the rows of tuna.
The Tuna’s Origin and Price
The pricey fish was caught off the coast of Oma in northern Japan, a region widely regarded for producing some of the country’s finest tuna, and costs $6,060 per pound. This price is significantly higher than usual, especially at the celebratory New Year auction.
Why the High Price?
“It’s in part for good luck,” Kimura said. “But when I see a good looking tuna, I cannot resist… I haven’t sampled it yet, but it’s got to be delicious.” Hundreds of tuna are sold daily at the early morning auction, but the Oma tuna is particularly prized for its high quality.
Conservation Efforts
Due to the popularity of tuna for sushi and sashimi, Pacific bluefin tuna was previously a threatened species due to climate change and overfishing. However, its stock is recovering following conservation efforts. This is good news for tuna lovers and the environment alike.
Food and Drink Scene
Eat Drink D-FW
Conclusion
In conclusion, the record-breaking sale of the 535-pound bluefin tuna at Tokyo’s Toyosu fish market is a significant event in the food industry. The high price paid for the tuna reflects its exceptional quality and the demand for it in the market. The conservation efforts to protect the Pacific bluefin tuna are also a positive step towards sustainability.
Frequently Asked Questions
Q: How much did the tuna sell for?
A: The tuna sold for a record $3.2 million.
Q: Who bought the tuna?
A: The top bidder was Kiyomura Corp., whose owner Kiyoshi Kimura runs the popular Sushi Zanmai chain.
Q: Where was the tuna caught?
A: The tuna was caught off the coast of Oma in northern Japan.
Q: Is the Pacific bluefin tuna an endangered species?
A: The Pacific bluefin tuna was previously a threatened species due to climate change and overfishing, but its stock is recovering following conservation efforts.

