Introduction to Lunchables New Product
Overview of the New Sandwich
Lunchables is rolling out a new product, and Chicago is one of only two cities to get it.
According to a press release, the new item is Lunchables PB&J. The company behind Lunchables, Kraft Heinz, calls it a "remix" of the beloved lunchtime staple.
The meal is a dippable, no-thaw, crustless take on peanut butter and jelly. It comes with two peanut butter sandwiches and a side of either grape or strawberry flavored dip.
Benefits and Launch Details
“The launch of Lunchables PB&J is a continuation in our mission to reinvent the refrigerated category by providing high quality, delicious, affordable and convenient solutions for snack time and beyond,” said Danni Levin, Associate Director of Innovation for Lunchables.
Lunchables’ new product was released to select retailers in Chicago and Pittsburgh at $2.49 per pack.
Partnership and Promotion
The company is also coming together with Grammy-winning producer and artist Lil John and hip-hop icon Twista to remix a classic hit, “Peanut Butter Jelly Time.”
For the first time in over a decade, the two are reuniting to collaborate on the remix.
Suburbs and Availability
The new Lunchables PB&J will be available in several suburbs of Chicago, including Naperville, Schaumburg, and Evanston. Residents of these areas can find the product at their local grocery stores and supermarkets.
Conclusion
The launch of Lunchables PB&J is an exciting development for fans of the brand and peanut butter and jelly lovers alike. With its unique twist on a classic favorite, this new product is sure to be a hit with kids and adults alike.
FAQs
Q: What is the new Lunchables product?
A: The new Lunchables product is a PB&J sandwich, a dippable, no-thaw, crustless take on peanut butter and jelly.
Q: Where is the new product available?
A: The new product is available in Chicago and Pittsburgh, as well as several suburbs of Chicago.
Q: How much does the new product cost?
A: The new product costs $2.49 per pack.
Q: What is the company doing to promote the new product?
A: The company is partnering with Lil John and Twista to remix a classic hit, “Peanut Butter Jelly Time.”
