Wednesday, February 19, 2025

Heinz teams up with hip-hop hitmaker Mustard on a secret sauce

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Heinz Teams Up with Hip-Hop Hitmaker Mustard on a Secret Sauce

A New Era for Ketchup

2025 just might be the year ketchup is usurped by its yellow sidekick. On February 3, Heinz announced a collaboration with Grammy-winning producer Mustard to create a special-edition sauce.

A Match Made in Heaven

The hitmaker, whose real name is Dijon Isaiah McFarlane, produced Kendrick Lamar’s Grammy Award-winning song “Not Like Us,” as well as “tv off,” which name-dropped Mustard in a way that spawned an indelible meme.

A New Title for a New Era

Now, Heinz has bestowed Mustard with a new title, in addition to record producer and DJ: Chief Mustard Officer.

A Press Release

“Heart ones know there are only two legendary mustards — ahem, MUSTAAAAAAAAAARRRDs — out there,” Heinz wrote in a press release, adding that during the Grammys on February 2, the pair officially dropped the Mustard x Mustard collaboration with a dedicated commercial.

Mustard’s Vision

“This collab coming to life is a big deal and something that has been decades in the making for me,” Mustard said in a press release.

A Love of Cooking and Grilling

“Everyone knows me for my beats and sound, but what they don’t know is that cooking and grilling is a huge part of my life,” he continued. “I’m on the grill every chance I get. I’ve been using HEINZ since I was a kid, so partnering with them is something I’ve always wanted to do.”

A New Role for Mustard

Mustard’s love of Heinz has long been immortalized in a diamond-encrusted Heinz Mustard chain the two-time Grammy-winner totes around, and he’s taking it a step further. In his new role, Mustard will remix exclusive recipes, host events throughout the year, and more.

A Secret Sauce

First up, a secret sauce developed by Mustard and Heinz will soon be released. Heinz says it marks the first national mustard innovation in nearly a decade for the company — and fans can sign up for its waitlist here.

What’s Next?

Stay tuned for more updates on the Mustard x Heinz collaboration. In the meantime, get ready to upgrade your condiment game with this game-changing new sauce.

FAQs

Q: What is the name of the new sauce?
A: The name of the new sauce has not been revealed yet, but fans can sign up for its waitlist here.

Q: When will the new sauce be released?
A: The exact release date has not been announced, but fans can sign up for its waitlist here to stay updated.

Q: What other projects will Mustard be working on in his new role?
A: Mustard will be remixing exclusive recipes, hosting events throughout the year, and more in his new role as Chief Mustard Officer.

Q: How can I get my hands on the new sauce?
A: Fans can sign up for the waitlist here to be the first to know when the new sauce is available.

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