Heinz Teams Up with Hip-Hop Hitmaker Mustard on a Secret Sauce
A New Era for Ketchup
2025 just might be the year ketchup is usurped by its yellow sidekick. On February 3, Heinz announced a collaboration with Grammy-winning producer Mustard to create a special-edition sauce.
A Match Made in Heaven
The hitmaker, whose real name is Dijon Isaiah McFarlane, produced Kendrick Lamar’s Grammy Award-winning song “Not Like Us,” as well as “tv off,” which name-dropped Mustard in a way that spawned an indelible meme.
A New Title for a New Era
Now, Heinz has bestowed Mustard with a new title, in addition to record producer and DJ: Chief Mustard Officer.
A Press Release
“Heart ones know there are only two legendary mustards — ahem, MUSTAAAAAAAAAARRRDs — out there,” Heinz wrote in a press release, adding that during the Grammys on February 2, the pair officially dropped the Mustard x Mustard collaboration with a dedicated commercial.
Mustard’s Vision
“This collab coming to life is a big deal and something that has been decades in the making for me,” Mustard said in a press release.
A Love of Cooking and Grilling
“Everyone knows me for my beats and sound, but what they don’t know is that cooking and grilling is a huge part of my life,” he continued. “I’m on the grill every chance I get. I’ve been using HEINZ since I was a kid, so partnering with them is something I’ve always wanted to do.”
A New Role for Mustard
Mustard’s love of Heinz has long been immortalized in a diamond-encrusted Heinz Mustard chain the two-time Grammy-winner totes around, and he’s taking it a step further. In his new role, Mustard will remix exclusive recipes, host events throughout the year, and more.
A Secret Sauce
First up, a secret sauce developed by Mustard and Heinz will soon be released. Heinz says it marks the first national mustard innovation in nearly a decade for the company — and fans can sign up for its waitlist here.
What’s Next?
Stay tuned for more updates on the Mustard x Heinz collaboration. In the meantime, get ready to upgrade your condiment game with this game-changing new sauce.
FAQs
Q: What is the name of the new sauce?
A: The name of the new sauce has not been revealed yet, but fans can sign up for its waitlist here.
Q: When will the new sauce be released?
A: The exact release date has not been announced, but fans can sign up for its waitlist here to stay updated.
Q: What other projects will Mustard be working on in his new role?
A: Mustard will be remixing exclusive recipes, hosting events throughout the year, and more in his new role as Chief Mustard Officer.
Q: How can I get my hands on the new sauce?
A: Fans can sign up for the waitlist here to be the first to know when the new sauce is available.