Bright yellow garlands hang down from the doorframe. Customers walk between gold-and-yellow stanchion ropes, following the path into the West Village\u2019s newest top-rated bakery. Inside, the warm smell of cinnamon and brown sugar fills the air. Immediately, the cozy, sun-colored interior envelops visitors in what feels like cinnamon roll heaven.<\/p>\n
Benji\u2019s Buns, located at 122 Christopher St., has become a viral sensation since its opening at the end of July last year. A bakery fully dedicated to crafting the highest-quality cinnamon rolls, Benji\u2019s Buns has drawn people from all over to grab a bite. Originally founded in London, the bakery made its transatlantic move when owner Benjamin Michael, 24, relocated to New York City to treat Americans to his famous buns.<\/p>\n
\u201cI always dreamed of living in America\u2026and now, living here, it\u2019s very surreal. I kind of feel like I\u2019m in a movie,\u201d Michael said. Before launching his bakery, Michael worked as a realtor, a career he enjoyed but ultimately found unfulfilling. \u201cI always felt there was a gap in my life of wanting to do something in food\u2026I love real estate. I love selling properties and everything. It was great,\u201d Michael said. \u201cBut I wanted something where I was actually being hands-on and creative and making something that was my own. For me, that\u2019s baking.\u201d<\/p>\n
Though Michael recalls baking with his parents as young as three years old, it was over the COVID-19 pandemic that cinnamon rolls became his focus. \u201cI really got into cinnamon rolls and making different flavors and varieties. And I suppose that was my inspiration,\u201d Michael said. It was in July 2022, at the ripe age of 21, that Michael opened Benji\u2019s Buns \u2013 a name his little sister used to call him \u2013 in Ealing, London. However, that original bakery differs from the one in the U.S. today.<\/p>\n
The London location sold six non-rotating vegan flavors, and since its move, the bakery is no longer vegan and offers six flavors total: three permanent \u2013 Original Glazed, Vanilla Frosted and Lotus Biscoff \u2013 and three flavors that change every two weeks. The bakery has also been a major standout due to its unusual business hours. \u201cYou think of a bakery, and you think 7 a.m. in the morning. We\u2019re not,\u201d Michael said. \u201cWe\u2019re midday until midnight. And that\u2019s when you\u2019ll see lines outdoors.\u201d<\/p>\n
While Benji\u2019s Buns has only been open for a short six months, the bakery has already seen major success, especially for their Lotus Biscoff Bun. \u201cThe Biscoff [Bun] went viral on TikTok and Instagram. We got something like 500,000 likes on a very random post we did,\u201d Michael said. \u201cWe had people coming from DC and Philadelphia and Baltimore, even North Carolina, just for the Biscoff [Bun].\u201d Michael hopes to keep Benji\u2019s Buns trending, wishing to become \u201cthe next Crumbl [Cookies] of America\u201d for cinnamon rolls, with the goal of opening 1,000 stores nationwide within the next 5 to 7 years, 5 of which he plans to open in New York in 2026.<\/p>\n
With an ambitious vision for the future, Michael is already expanding Benji\u2019s Buns by rolling out a catering service and launching the \u201cBun\u2019s Club\u201d loyalty program for customers to enjoy special perks. As Benji\u2019s Buns continues its journey, Michael\u2019s drive and creativity position his bakery at the forefront of New York\u2019s cinnamon roll scene, inspiring anticipation for what\u2019s next. \u201cIt was a miracle that wasn\u2019t meant to happen,\u201d Michael said.<\/p>\n
A: Benji’s Buns is a bakery dedicated to crafting high-quality cinnamon rolls, with a location in the West Village of New York City.<\/p>\n
A: Benji’s Buns offers six flavors total: three permanent \u2013 Original Glazed, Vanilla Frosted and Lotus Biscoff \u2013 and three flavors that change every two weeks.<\/p>\n
A: Benji’s Buns is open from midday until midnight, with lines often forming outdoors during this time.<\/p>\n
A: The goal of Benji’s Buns is to become a nationwide chain, with 1,000 stores opening in the next 5 to 7 years, and to become the "next Crumbl [Cookies] of America" for cinnamon rolls.<\/p>\n
A: The "Bun’s Club" loyalty program is a program launched by Benji’s Buns that offers special perks to customers, although specific details are not provided.<\/p>\n","protected":false},"excerpt":{"rendered":"
Introduction to Benji’s Buns Bright yellow garlands hang down from the doorframe. Customers walk between gold-and-yellow stanchion ropes, following the path into the West Village\u2019s newest top-rated bakery. Inside, the warm smell of cinnamon and brown sugar fills the air. Immediately, the cozy, sun-colored interior envelops visitors in what feels like cinnamon roll heaven. The […]<\/p>\n","protected":false},"author":6,"featured_media":28543,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"rank_math_lock_modified_date":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[19],"tags":[],"class_list":{"0":"post-28541","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-dining"},"jetpack_featured_media_url":"https:\/\/i3.wp.com\/www.amny.com\/wp-content\/uploads\/2026\/02\/benjis-buns-lead-image.jpg?quality=51&w=1200&p=q&w=1200&resize=1200,675&ssl=1","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/citystuff.com\/new-york\/wp-json\/wp\/v2\/posts\/28541"}],"collection":[{"href":"https:\/\/citystuff.com\/new-york\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/citystuff.com\/new-york\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/citystuff.com\/new-york\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/citystuff.com\/new-york\/wp-json\/wp\/v2\/comments?post=28541"}],"version-history":[{"count":1,"href":"https:\/\/citystuff.com\/new-york\/wp-json\/wp\/v2\/posts\/28541\/revisions"}],"predecessor-version":[{"id":28544,"href":"https:\/\/citystuff.com\/new-york\/wp-json\/wp\/v2\/posts\/28541\/revisions\/28544"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/citystuff.com\/new-york\/wp-json\/wp\/v2\/media\/28543"}],"wp:attachment":[{"href":"https:\/\/citystuff.com\/new-york\/wp-json\/wp\/v2\/media?parent=28541"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/citystuff.com\/new-york\/wp-json\/wp\/v2\/categories?post=28541"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/citystuff.com\/new-york\/wp-json\/wp\/v2\/tags?post=28541"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}