An Australian fitness star has claimed her industry has become too \u201csexualized\u201d \u2013 calling out influencers who pose with their booty on show. Kayla Itsines, who co-created the popular fitness app SWEAT, has described her disappointment at those who film from a \u201cparticular angle\u201d under the guise of a \u201cglute workout\u201d, stating it is a tactic used to obtain views.<\/p>\n
The mom-of-two said that despite understanding \u201cbooty workouts\u201d get likes and engagement, it is content she does not want her children to see as she\u2019s \u201ctrying to be an example to women\u201d. \u201cI probably wouldn\u2019t care if I didn\u2019t have kids, I\u2019ll be like, \u2018you do you, boo\u2019,\u201d she said in a recent video. \u201cI\u2019m unfollowing you because I don\u2019t want to see that, I don\u2019t wanna see your ass, but you do you. However, I have a daughter, and I\u2019m trying to be an example to women. No drinking, no drugs, no smoking, no highly sexualized content.\u201d<\/p>\n
Itsines reckons despite her best efforts, \u201cit\u2019s everywhere\u201d, and she simply doesn\u2019t want to see it. \u201cI\u2019m scrolling, and she (my daughter) is sitting next to me, and I\u2019m like \u2018oh my God I don\u2019t want you looking at another girl\u2019s\u2026 from that angle,\u201d the 33-year-old explained. \u201cIt\u2019s just not something I want to see.\u201d<\/p>\n
Many of her loyal fanbase were quick to weigh-in on the situation, with some stating they too agreed fitness content had become too sexual, with some claiming it rivals \u201cporn\u201d. \u201cIt\u2019s become so distasteful,\u201d one commented. \u201cI\u2019m very glad someone\u2019s FINALLY talking about women sexualising fitness. It needs to stop,\u201d added another.<\/p>\n
However, some argued Itsines wasn\u2019t immune from \u201csexualising\u201d her own content, with some pointing out she shares workout videos in figure-hugging activewear, and regularly shows her abs. \u201cI think it\u2019s about perspective, as some would say what your wearing now is doing the same,\u201d reasoned one. \u201cYes, the fitness industry is over sexualised\u2026 but who is to blame for that? Perhaps look into stronger parental control and stop blaming women,\u201d another argued.<\/p>\n
The debate surrounding the sexualization of the fitness industry is ongoing, with many agreeing with Itsines’ concerns and others pointing out the double standard. As the industry continues to evolve, it remains to be seen whether change will come from within or if external pressure will be needed to shift the focus back to health and wellness.<\/p>\n
* What is the main concern of Kayla Itsines?
\n\t+ The main concern is the sexualization of the fitness industry, particularly in the way some influencers promote their content.
\n* What is Itsines’ solution to this issue?
\n\t+ Itsines wants to set a good example for women and avoid promoting content that she deems too sexualized.
\n* How has the fitness industry responded to Itsines’ concerns?
\n\t+ Some have agreed with Itsines, while others have pointed out her own involvement in promoting similar content.<\/p>\n","protected":false},"excerpt":{"rendered":"
Fitness Star Bashes ‘Sexualized’ Workout Influencer Industry Over Booty Videos: Rivals ‘Porn’ Industry Becomes Too “Sexualized,” Says Kayla Itsines An Australian fitness star has claimed her industry has become too \u201csexualized\u201d \u2013 calling out influencers who pose with their booty on show. Kayla Itsines, who co-created the popular fitness app SWEAT, has described her disappointment […]<\/p>\n","protected":false},"author":6,"featured_media":11731,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"rank_math_lock_modified_date":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[22],"tags":[],"class_list":{"0":"post-11730","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-health-wellness"},"jetpack_featured_media_url":"https:\/\/i0.wp.com\/nypost.com\/wp-content\/uploads\/sites\/2\/2025\/02\/newspress-collage-t19rqilw1-1739465359326.jpg?quality=75&strip=all&1739447401&w=1024&w=1024&resize=1024,682&ssl=1","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/citystuff.com\/new-york\/wp-json\/wp\/v2\/posts\/11730"}],"collection":[{"href":"https:\/\/citystuff.com\/new-york\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/citystuff.com\/new-york\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/citystuff.com\/new-york\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/citystuff.com\/new-york\/wp-json\/wp\/v2\/comments?post=11730"}],"version-history":[{"count":1,"href":"https:\/\/citystuff.com\/new-york\/wp-json\/wp\/v2\/posts\/11730\/revisions"}],"predecessor-version":[{"id":11732,"href":"https:\/\/citystuff.com\/new-york\/wp-json\/wp\/v2\/posts\/11730\/revisions\/11732"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/citystuff.com\/new-york\/wp-json\/wp\/v2\/media\/11731"}],"wp:attachment":[{"href":"https:\/\/citystuff.com\/new-york\/wp-json\/wp\/v2\/media?parent=11730"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/citystuff.com\/new-york\/wp-json\/wp\/v2\/categories?post=11730"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/citystuff.com\/new-york\/wp-json\/wp\/v2\/tags?post=11730"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}