Macros on the Rocks
Sports Nutrition Brand Launches Whiskey Flavored Protein Powders
Myprotein, an online sports nutrition brand, has teamed up with Southern Comfort to launch a pair of protein powders that taste like whiskey cocktails, without the actual whiskey.
Flavors and Ingredients
The collab comes in two flavors: whiskey sour and old fashioned. Each serving contains 300 mg of caffeine, 3.2 g of Beta Alanine, and 6 g of L-Citrulline Malate. The protein powders are priced at $44.99 per package.
What About Adding Whiskey?
Arnold Schwarzenegger, a fan of mixing a bit of booze into his protein drinks, has admitted to adding tequila or schnapps to his protein shake. His "so yummy" recipe includes almond milk, cherry juice, banana, protein powder, and a raw, unpeeled egg – and, of course, alcohol.
The Science Behind It
However, a 2014 study suggests that drinking alcohol reduces the body’s ability to create muscle and impairs recovery. Dr. Arielle Kemps, a nutrition expert, warns that consuming alcohol can negatively affect the body’s ability to absorb and utilize protein. "Alcohol can decrease the secretion of pancreatic enzymes that break proteins down into amino acids, thereby resulting in the inability to effectively absorb protein," she explains.
Other Brands Experimenting with Booze and Protein
Other brands have also experimented with combining protein and alcohol. In 2022, Protochol Beverage debuted a spiked canned protein drink with 11 g of protein and 8% ABV. Pulp Culture, another sports drink brand, released its own spiked protein drink, BUILD by Pulp Culture+, though it no longer appears to be available.
Conclusion
While the idea of mixing protein powder with whiskey or other alcohol might seem tempting, the science suggests it may not be the best approach for post-workout recovery. As with any new supplement, it’s essential to consult with a healthcare professional before adding booze to your protein shake.
Frequently Asked Questions
Q: Are the whiskey-flavored protein powders actually made with whiskey?
A: No, the protein powders do not contain actual whiskey.
Q: Is it safe to mix protein powder with alcohol?
A: The scientific consensus is that consuming alcohol can negatively affect the body’s ability to absorb and utilize protein.
Q: Are there other brands that offer spiked protein drinks?
A: Yes, several brands have experimented with combining protein and alcohol, including Protochol Beverage and Pulp Culture.
