Roberta’s Pizza to Host First-Ever Holiday Pop-Up Experience, "Scrooged"
A Winter Wonderland in the PENN District
Roberta’s Pizza, a popular Midtown pizzeria, is thrilled to announce its first-ever holiday pop-up, "Scrooged", in collaboration with DIO Cocktails. From December 2024 to January 2025, the pop-up will transform Roberta’s into a winter wonderland, blending classic Christmas vibes with delicious cocktails.
A Unique Holiday Experience
The Scrooged experience promises to be a fun and festive celebration, combining the magic of the holiday season with the excitement of a pop-up event. "We are excited to be a part of the legendary PENN DISTRICT and surrounding neighborhoods," said Roberta’s co-founder Brandon Hoy. "Our Grinchy’s holiday event in Brooklyn has always been wildly popular, and we know guests will have a great time with this fun take on the movie Scrooged!"
Seasonal Menu and Exclusive Cocktails
Customers can enjoy a heated tent with seasonal menu items from Roberta’s, perfectly paired with exclusive cocktails from DIO. The menu features a range of options, including the Espresso Martini, Hibiscus French 75, Honey Date Gold Rush, and Turmeric Ginger Lemon Mule. "As a proud NYC-based company, we are thrilled to be celebrating the holidays with one of New York’s most beloved brands, Roberta’s. The Scrooged experience is the perfect blend of naughty and nice, combining holiday cheer with a double dose of spirit and a splash of sin," said DIO co-founder Nick Bradley.
Gingerbread Challenge Extravaganza
On December 15, Roberta’s will host a Gingerbread Challenge Extravaganza, where guests can participate in a fun and competitive gingerbread house-building competition. The winning team will receive a $100 Roberta’s gift card and merch swag bag. The event starts at 1 p.m., with the competition kicking off at 2 p.m.
Event Details
Scrooged runs from December 2024 to January 2025, from 5 p.m. to 10 p.m. daily, at Roberta’s PENN 1 location. Guests are encouraged to arrive early, as the event is first-come, first-served.
Conclusion
Roberta’s Scrooged is a unique and festive holiday experience that combines the magic of the season with the excitement of a pop-up event. Don’t miss out on the fun and join Roberta’s for a holiday celebration to remember.
Frequently Asked Questions
Q: What is Scrooged?
A: Scrooged is Roberta’s first-ever holiday pop-up experience, in collaboration with DIO Cocktails, blending classic Christmas vibes with delicious cocktails.
Q: What are the event dates?
A: Scrooged runs from December 2024 to January 2025, from 5 p.m. to 10 p.m. daily.
Q: What’s the Gingerbread Challenge Extravaganza?
A: On December 15, Roberta’s will host a Gingerbread Challenge Extravaganza, where guests can participate in a fun and competitive gingerbread house-building competition. The winning team will receive a $100 Roberta’s gift card and merch swag bag.
Q: Is the event first-come, first-served?
A: Yes, guests are encouraged to arrive early, as the event is first-come, first-served.
