Small Businesses Share their Thoughts on Cyber Monday
$13.2 Billion Expected to be Spent on Cyber Monday
According to Adobe Analytics, Cyber Monday is expected to bring in a whopping $13.2 billion from US shoppers. However, small businesses in Stuyvesant Plaza, Albany, seem to be taking a different approach.
Independence from Cyber Monday
Manager of Book House, Cheryl McKeon, shared her opinion on the matter. "Well, interestingly enough, Cyber Monday really means very little to an independent business," she stated. Book House has a website where customers can search and buy online, but McKeon emphasized that their focus is in-store. "We don’t have any special sales for Cyber Monday because, as I say, we pretty much don’t observe that at all. We see that as kind of the purview of the malls and the big-box stores."
In-Store Focus
Instead, McKeon set up author events and gave away advance copies of books for Small Business Saturday. "We were fully staffed and we had a wonderful turnout and support from the community," she said. This approach allows customers to experience the store and its offerings firsthand.
Apple Barrel’s Outlook
Joshua Loden-Bray, owner of Apple Barrel, shared a similar outlook. "With Stuyvesant Plaza, every day is a record day because this is our first year, but as far as for our Schoharie location, we did see increases in both days," he said. Apple Barrel sent out emails encouraging customers to experience their offerings in-store on Saturday and Black Friday. "It’s just like the bookstore," described Loden-Bray. "People like to feel, touch, and have that physical item in their hand, and I think it’s more gratifying being able to go out, buy it, and have it immediately."
Physical Location Perks
Both businesses agree that having a physical location has its benefits. Customers can browse and interact with products, and businesses can build relationships with their customers.
Conclusion
While Cyber Monday may be a significant shopping event, small businesses in Stuyvesant Plaza are focusing on building connections with their customers and creating unique in-store experiences. By doing so, they are able to thrive and establish a loyal customer base.
FAQs
Q: What is the expected spending on Cyber Monday?
A: According to Adobe Analytics, $13.2 billion is expected to be spent on Cyber Monday.
Q: Do small businesses observe Cyber Monday?
A: Some small businesses may observe Cyber Monday, but others, like Book House, do not.
Q: Why do small businesses focus on in-store experiences?
A: Small businesses focus on in-store experiences because they allow customers to interact with products and build relationships with the business.
Q: Can customers still shop online at small businesses?
A: Yes, many small businesses have websites where customers can shop online. However, they may not have special sales or promotions for Cyber Monday.
