McDonald’s Invests $100 Million to Boost Sales and Recover from E. coli Outbreak
In the wake of last month’s E. coli outbreak tied to McDonald’s slivered onions, the fast-food giant said it will invest more than $100 million to boost restaurant sales and speed up the recovery at affected franchisees.
Support for Affected Franchisees
Of that total, $65 million will be invested into supporting owners who have lost business, targeting those in the hardest-hit states. This investment aims to help franchisees recover from the negative impact of the outbreak on their business.
Marketing Efforts and Local Recovery Plans
Approximately $35 million will be invested in traffic-driving programs, including marketing efforts. McDonald’s will also be driving “local recovery plans for highly impacted markets” with more details to come in the weeks ahead.
Return of Quarter Pounder Burgers
This week, the company completed the return of Quarter Pounder burgers, with slivered onions, to all restaurant menus nationwide after temporarily removing the menu item from some locations.
CDC Update and FDA Statement
On Wednesday, the CDC issued its latest update on the outbreak, which now includes a total of 104 cases, 37 hospitalizations, and one death across 14 states. The Food and Drug Administration also said in a statement that “there does not appear to be a continued food safety concern related to this outbreak at McDonald’s restaurants.”
Conclusion
McDonald’s is taking proactive steps to support its franchisees and customers affected by the E. coli outbreak. The company’s investment of over $100 million is a significant gesture to help recover from the negative impact of the outbreak and restore customer confidence in its brand.
FAQs
Q: How much is McDonald’s investing to boost sales and recover from the E. coli outbreak?
A: McDonald’s is investing over $100 million to boost restaurant sales and speed up the recovery at affected franchisees.
Q: How much will be invested in supporting franchisees who have lost business?
A: $65 million will be invested into supporting owners who have lost business, targeting those in the hardest-hit states.
Q: What will be the focus of the remaining $35 million investment?
A: The remaining $35 million will be invested in traffic-driving programs, including marketing efforts.
Q: When did McDonald’s complete the return of Quarter Pounder burgers?
A: This week, McDonald’s completed the return of Quarter Pounder burgers, with slivered onions, to all restaurant menus nationwide.
