Starbucks Ditches Extra Charge for Non-Dairy Milks, Starting November 7
Pricing Change Aims to Make Customization Easier
Non-dairy milk lovers, rejoice. Starting next week, Starbucks will stop charging customers extra for customizing their drinks with non-dairy milk options, the company announced on Wednesday.
What’s Changing
As of November 7, Starbucks will launch its holiday menu, which will also mark the end of the extra charge for non-dairy milk options. This change is aimed at making it easier for customers to customize their beverages with popular non-dairy milk alternatives, such as soymilk, oatmilk, almondmilk, or coconutmilk.
Why the Change?
According to Starbucks Chairman and CEO Brian Niccol, "The ability to customize your beverage is core to the Starbucks Experience. By removing the extra charge for non-dairy milks, we’re embracing all the ways our customers enjoy their Starbucks."
Impact on Customers
The company estimates that almost half of its customers who currently pay to substitute a non-dairy milk will see a price reduction of more than 10% when the change goes into effect.
Additional Changes
This announcement follows an earlier statement that Starbucks will discontinue its Oleato olive oil drinks in early November. This is just one of many changes the company is making to ensure every visit to Starbucks is worth it.
Conclusion
The removal of the extra charge for non-dairy milks is a step towards making customization more accessible and affordable for customers. With this change, customers can enjoy their Starbucks beverages with the non-dairy milk of their choice, without an additional fee.
FAQs
Q: What non-dairy milk options will still be available?
A: Soymilk, oatmilk, almondmilk, and coconutmilk will all be available for customization.
Q: When will the price change take effect?
A: The price change will take effect on November 7.
Q: What else is changing at Starbucks?
A: Starbucks will discontinue its Oleato olive oil drinks in early November and make other changes to ensure every visit to Starbucks is worth it.
