Goldfish Goes Gourmet with New Name: Chilean Sea Bass
A Fresh Catch for Adults
Goldfish, the beloved fish-shaped cracker brand, is making waves in the snack food industry with a bold move: changing its name to Chilean Sea Bass. This temporary rebranding targets a new demographic – adults – while maintaining the same familiar taste and quality of the iconic cheddar snacks.
A Playful Nod to Grown-Ups
According to Danielle Brown, Vice President of Goldfish, "We know the love for Goldfish spans all ages. Chilean Sea Bass is a playful nod to adults that the iconic fish-shaped snack is for grown-up tastes too." The name change is a nod to the brand’s recognition that its appeal extends beyond childhood, and it’s time to adapt to a more sophisticated palate.
Limited Edition Available
Fans can snap up the new Chilean Sea Bass crackers, available in limited quantities, on ChileanSeaBassCrackers.com. Two bags can be purchased daily from October 23rd to 30th for $7.38 each. For those who prefer the traditional Goldfish, it’s still available at most retailers.
A Trend in Branding
This isn’t the first time a brand has shaken up its identity to connect with a broader audience. Other notable examples include:
- Campbell Soup Company, which dropped the word "soup" from its corporate name and is now simply The Campbell’s Company.
- Mountain Dew, which redesigned its logo, moving from "MTN DEW" to featuring its full name on soda bottles.
- Kraft Foods, which shortened its iconic Kraft Macaroni and Cheese brand name to just "Kraft Mac & Cheese."
- IHOP, which temporarily rebranded to IHOb, sending breakfast enthusiasts into a frenzy.
Frequently Asked Questions
Q: Is this a permanent name change?
A: No, Chilean Sea Bass is a temporary name change, and the brand will revert to its traditional name, Goldfish.
Q: Can I still get Goldfish at stores?
A: Yes, traditional Goldfish crackers are still available at most retailers.
Q: How do I get my hands on Chilean Sea Bass crackers?
A: Limited edition Chilean Sea Bass crackers are available for purchase on ChileanSeaBassCrackers.com from October 23rd to 30th.
