Chipotle Launches Halloween Costume Collection Inspired by Viral Meme
Partnership with Spirit Halloween
Chipotle Mexican Grill has launched a Halloween costume collection in partnership with Spirit Halloween, inspired by a popular social media meme. The collection includes costumes that spoof a viral trend on both brands’ social media accounts.
The Origin of the Idea
The idea for the costumes is rooted in a long-standing social media trend where users create fake Halloween costumes allegedly sold in Spirit Halloween’s recognizable packaging. In 2022, Chipotle joined the fun by posting the image of a fictional "Chipotle Fork" costume, which was literally a photo of one of the chain’s plastic black forks. The caption read, "Found ur costume."
Real-Life Costumes
The two companies have created real-life versions of both costumes, as well as a few more, including bodysuits meant to represent a "Chipotle Water Cup," a "Chipotle Burrito," and a "Chipotle To-Go Bag." Those familiar with the meme would appreciate that the fork costume, for example, consists entirely of a black bodysuit meant to be worn by a person holding their arms up in a fork shape.
Costumes and Availability
The costumes, which range in size from adult small to XL, will be available for purchase starting September 6th on the Spirit Halloween website and in select Spirit Halloween locations. The costumes retail at $39.99.
Feedback and Reviews
After the joint video showcasing the new costumes was posted on Instagram, users responded in the comments. "Chipotle, you really outdone yourself now," one wrote, while another joked, "I will casually wear this on a day-to-day basis." "This made my day!!! Way to go once again @chipotle," someone else shared.
A Tradition of Halloween Spirit
While the costumes are certainly a clever marketing ploy, it’s not the first time Chipotle has gotten into the Halloween spirit. Since 2000, the chain has offered a special "Boorito" deal on Halloween each year, initially offering discounts to trick-or-treaters who dressed up in burrito-themed costumes. Over the years, it expanded to offer discounts to patrons wearing any sort of costume until Halloween 2023, when Chipotle eliminated the costume requirement and began offering $6 digital entrées to reward members.
Conclusion
Chipotle’s Halloween costume collection is a testament to the brand’s creativity and willingness to engage with its audience. The partnership with Spirit Halloween brings the popular meme to life, allowing fans to wear their love for the brand on their sleeves – or rather, on their bodies.
Frequently Asked Questions
Q: When can I buy the Chipotle Halloween costumes?
A: The costumes will be available for purchase starting September 6th on the Spirit Halloween website and in select Spirit Halloween locations.
Q: How much do the costumes cost?
A: The costumes retail at $39.99.
Q: What sizes are available?
A: The costumes come in sizes ranging from adult small to XL.
Q: Can I wear these costumes on a day-to-day basis?
A: While we can’t guarantee the practicality of wearing a Chipotle burrito as a costume every day, for some fans, it might just be a great conversation starter!
