Introduction to BERO
BERO is a non-alcoholic beer brand started by actor Tom Holland. Jackie Widmann, SVP Head of Marketing and Commercial for BERO, sat down with amNewYork to discuss the company and the role it can take in World No Alcohol Day, which took place on Oct. 2.
The Inspiration Behind BERO
After embarking on his own sobriety journey, Tom Holland ultimately created BERO for his younger self. He felt that the existing NA beer brands weren’t cutting it, and he wanted to create a great-tasting brew that looked good, tasted even better, and fit into his day-to-day routine. Together with co-founder and CEO John Herman, alongside brewmaster Grant, he set out to create something more than a drink – but instead a movement to redefine what modern beer culture can be. BERO was born from that vision – premium, purposeful, and always delivering on taste and integrity.
World No Alcohol Day and BERO
World No Alcohol Day is an interesting one for BERO – it means that people are shining a light on a moment to choose non-alcoholic beverages, and it shows that the category is growing. Rather than centering on the lack of alcohol, BERO keeps the focus on what every type of drinker gains from a BERO: great flavor, craft, and community. Whether this day or any other, BERO exists to create a premium, intentional drinking experience for anyone, anytime, anywhere.
What Makes BERO Unique
What makes BERO different goes beyond what’s inside the can. It’s a true companion for your lifestyle. BERO’s brewmaster, Grant Wood, brings decades of expertise to ensure their beers are true to consumer expectations. They brew with the same four ingredients and a standard brewing process to deliver depth, clarity, and the satisfaction of a beer that honors its craft. BERO wanted to create something that made it simpler to live your best life, so every detail from design to flavor reflects their conviction that beer should lift you up. With BERO in hand, you’re not settling, you’re getting the gold standard.
Supporting a Sober Lifestyle
It’s been BERO’s commitment from day one to ensure that all those who choose BERO experience the very best and always feel included in the moment, inspired by their own founder’s journey. From aligning with cultural moments such as sports (tennis, padel, golf), to building community through collaborations with brands like Bumble, Chase, Vuori, and Happy Coffee, they’re normalizing choice in every social setting. Whether someone’s sober for one night, a month, or a lifetime, BERO is the gateway to limitless enjoyment – a beer that fits into your life, not the other way around.
Partnerships and Visibility
Partnering with stores like Target has given BERO access to an audience of intentional consumers who value both quality and accessibility. It’s allowed them to meet their people where they already shop, and show that non-alcoholic doesn’t have to mean niche. Target has been an incredible partner to BERO, and the national footprint they’ve helped establish has been huge in accelerating their growth and solidifying BERO as a leader in the category.
Future Collaborations
Yes, collaboration and connectivity with like-minded partners is intrinsic to who BERO is, and a great way to reach new consumers. This year, they teamed up with the likes of Bumble, Chase, Vuori, and so many more, including, most recently, Robert Downey Jr.’s Happy Coffee on their LTO Coffee Draught. BERO just threw their first-ever BERO Block Party on October 18th at Santo Taco in SoHo – featuring food collabs, a live DJ, and giveaways from partners like The Infatuation, Vuori, Ayoh!, and Stellar Snacks. It’s their way of celebrating one year of premium progress and the community that’s made it all possible. BERO will continue exploring partnerships across sports, music, entertainment, and culture to keep pushing the limits on where non-alcoholic beer can show up for consumers.
Availability and Products
BERO is sold in Target, Amazon, Sprouts, and Total Wine. BERO has 4 flavors to choose from: Kingston Golden Pils, Edge Hill Hazy IPA, Noon Wheat, and Double Tasty West Coast Style IPA. The prices range from $14 to $65.
Conclusion
BERO is a non-alcoholic beer brand that is redefining the modern beer culture. With its unique approach to brewing and its commitment to creating a premium, intentional drinking experience, BERO is quickly becoming a leader in the category. Whether you’re sober for one night or a lifetime, BERO is a great option for those looking for a great-tasting, non-alcoholic beer.
FAQs
Q: What inspired Tom Holland to create BERO?
A: Tom Holland created BERO after embarking on his own sobriety journey. He felt that the existing NA beer brands weren’t cutting it, and he wanted to create a great-tasting brew that looked good, tasted even better, and fit into his day-to-day routine.
Q: What makes BERO unique?
A: What makes BERO different goes beyond what’s inside the can. It’s a true companion for your lifestyle. BERO’s brewmaster, Grant Wood, brings decades of expertise to ensure their beers are true to consumer expectations.
Q: Where can I buy BERO?
A: BERO is sold in Target, Amazon, Sprouts, and Total Wine.
Q: What flavors does BERO offer?
A: BERO has 4 flavors to choose from: Kingston Golden Pils, Edge Hill Hazy IPA, Noon Wheat, and Double Tasty West Coast Style IPA.
Q: How much does BERO cost?
A: The prices range from $14 to $65.
