Introduction to Kit Kat
Kit Kat means something different depending on where you are in the world. Japan has 40 different Kit Kat flavors, while in America, the options are more limited. This difference in flavors has sparked a lot of discussion among Kit Kat fans, with some preferring the Japanese flavors and others enjoying the American versions.
The Difference in Kit Kat Flavors
The main reason for the difference in flavors is that Kit Kats are made by two different companies. Nestle sells Kit Kats around the world, while Hershey sells them in the U.S. This means that the flavors available in Japan, for example, are not the same as those available in the U.S. In Japan, Nestle sells Kit Kats in flavors such as butter, sake, wasabi, and red bean soup, while in the U.S., Hershey sells more traditional flavors like birthday cake and mint chocolate.
Why the Difference in Flavors Matters
The difference in flavors has led to a lot of debate among Kit Kat fans, with some arguing that the Japanese flavors are better and others preferring the American versions. A Hershey spokesperson has stated that the company’s flavor innovation is guided by consumer insights and a commitment to delivering on evolving taste preferences. However, some experts believe that Hershey is letting Nestle do the heavy lifting when it comes to unusual flavors, and that the brand confusion between the two companies is essentially free marketing for Hershey.
Japan’s Kit Kat Culture
In Japan, Kit Kats hold a special meaning. The use of Kit Kats to cheer on students taking exams naturally emerged among students, mainly in Kyushu, with the phrase "kitto katsutoo," which means "We’ll definitely win!" and sounds similar to "Kit Kat." Today, it’s a usual sight to see pupils bringing Kit Kats to exam venues or receiving them as gifts from loved ones. KitKats are also popular in romantic and sports scenes, as a form of emotional support, and as a communication tool for conveying support and gratitude to loved ones.
Stateside Kit Kats Start to Branch Out
For years, U.S. Kit Kat customers have begged the company to break us off a piece of that international lineup, and slowly but surely, we’ve started seeing more inventive flavors like Blueberry Muffin and Witch’s Brew, which features green-hued marshmallow-flavored creme. Looking ahead to the holidays, Kit Kat confirmed that Peppermint Sticks are coming to the U.S. as part of its festive lineup.
Current Kit Kat Flavors in the U.S.
Here is the full list of flavors currently on Hershey’s Kit Kat roster:
- Original Milk Chocolate
- Vanilla
- Ghost Toast
- Breaking Bones Vanilla Cream
- Witch’s Brew
- Pink Lemonade
- Birthday Cake
- Mint Dark Chocolate
- Lemon Crisp
- Chocolate Frosted Doughnut
- Churro
- Raspberry Cream
- Peppermint Stick
Conclusion
In conclusion, the difference in Kit Kat flavors between Japan and the U.S. is due to the fact that the candy is made by two different companies. While Nestle sells a wide range of unique flavors in Japan, Hershey sells more traditional flavors in the U.S. However, it seems that Hershey is starting to branch out and offer more inventive flavors, which is exciting for Kit Kat fans in the U.S.
FAQs
Q: Why are Kit Kats in Japan different from those in the U.S.?
A: Kit Kats are made by two different companies, Nestle and Hershey, which results in different flavors being available in Japan and the U.S.
Q: What are some unique Kit Kat flavors available in Japan?
A: Some unique Kit Kat flavors available in Japan include butter, sake, wasabi, and red bean soup.
Q: Is Hershey starting to offer more inventive Kit Kat flavors in the U.S.?
A: Yes, Hershey is starting to offer more inventive Kit Kat flavors in the U.S., such as Blueberry Muffin and Witch’s Brew.
Q: What is the significance of Kit Kats in Japanese culture?
A: Kit Kats hold a special meaning in Japanese culture, particularly among students taking exams, and are also popular in romantic and sports scenes as a form of emotional support.
Q: Can I find unique Kit Kat flavors in the U.S.?
A: While the selection may not be as wide as in Japan, Hershey is starting to offer more inventive flavors in the U.S., and you can also find unique flavors at some specialty stores or online.
