Introduction to the Dun Dun Diner
The Dun Dun Diner is coming to Rockefeller Center in October.
Nothing says “Law & Order” like the iconic “dun dun” intro. Now, fans can immerse themselves in the world of their favorite crime show with the Dun Dun Diner pop-up at Rockefeller Center.
The Concept and Partnerships
To celebrate the 25th season of “Law & Order” and the 27th premiere of “Law & Order: Special Victims Unit,” NBC is hosting a limited-time dining experience based on the Dick Wolf franchise. The pop-up will run from Oct. 3-5. The event will take place at 1 Rockefeller Plaza, a fitting backdrop in Midtown Manhattan for the one-of-a-kind “criminal” experience. The Dun Dun Diner, named for the show’s legendary musical intro, is hosted by NBC and Peacock in collaboration with NVE Experience Agency.
Experience and Menu
According to the Rockefeller Center website, the diner features partnerships with Milk Bar and Dinner Service NY, allowing fans to try diner classics, buy limited-edition squad merchandise, and experience interactive moments inspired by “Law & Order” heroes, guest stars, and decades of cases. The pop-up is modeled after “the quintessential New York City hangout for hard-working detectives,” according to an NBC press release. It also features memorabilia from the show. Table setups are designed to make fans feel like Briscoe (Jerry Orbach), grabbing a quick bite before returning to the beat, or Capt. Olivia Benson (Mariska Hargitay) and Stabler (Christopher Meloni) are catching up on a case.
The Law & Order Universe
The series, created by Dick Wolf, is one of the most time-honored crime dramas, known for its unique, subdivided format that examines “the police who investigate crime and district attorneys who prosecute the offenders,” according to a press release from NVE Experience Agency. The event follows last year’s “Law & Order Station” takeover in Boston. In 2024, Rockefeller Center renamed its plaza “Olivia Benson Plaza” to mark the 25th anniversary of “Law & Order: Special Victims Unit,” according to the Today website. Since 1990, the Law & Order universe has been a cornerstone of New York City’s cultural landscape, remaining successful due to the series’ dramatized storytelling, engaging characters, and a familiar comfort experience found in each episode.
Visiting the Dun Dun Diner
The “Dun Dun Diner” allows fans to enjoy their food as if they were Benson on break from a busy schedule in an iconic New York diner. The limited-edition diner is open and free to the public. Reservations are available on a first-come, first-served basis. Here are the dates and hours of operation for the “Dun Dun Diner”:
October 3: 1 p.m. – 7 p.m.
October 4-5: 9 a.m. – 7 p.m.
Conclusion
The Dun Dun Diner is a unique opportunity for Law & Order fans to immerse themselves in the world of their favorite crime show. With its partnerships with Milk Bar and Dinner Service NY, interactive moments, and memorabilia from the show, the diner is a must-visit for anyone who loves the series. The limited-edition diner is open and free to the public, making it accessible to all fans.
FAQs
Q: What is the Dun Dun Diner?
A: The Dun Dun Diner is a limited-time dining experience based on the Dick Wolf franchise, celebrating the 25th season of “Law & Order” and the 27th premiere of “Law & Order: Special Victims Unit.”
Q: Where is the Dun Dun Diner located?
A: The Dun Dun Diner is located at 1 Rockefeller Plaza in Midtown Manhattan.
Q: What are the dates and hours of operation for the Dun Dun Diner?
A: The Dun Dun Diner is open on October 3 from 1 p.m. – 7 p.m. and on October 4-5 from 9 a.m. – 7 p.m.
Q: Do I need to make a reservation to visit the Dun Dun Diner?
A: Reservations are available on a first-come, first-served basis, but the diner is open and free to the public.
Q: What can I expect to find at the Dun Dun Diner?
A: The diner features partnerships with Milk Bar and Dinner Service NY, allowing fans to try diner classics, buy limited-edition squad merchandise, and experience interactive moments inspired by “Law & Order” heroes, guest stars, and decades of cases.
