Introduction to a New Collaboration
Campbell’s Chunky and Pabst Blue Ribbon want you to "crack open a warm one" this soup season. The soup giant and the American beer brand unveiled two beer-infused soup creations as part of their new collaboration.
The New Soup Creations
The new "Beer Cheese with Potatoes & Chorizo Soup" and "Beef, Bacon & Beer Chili with Beans" varieties are exactly what they sound like. The former combines sausage, potatoes and creamy cheese infused with PBR beer flavor, while the latter is a blend of beef, beans and bacon with PBR beer flavor.
Quotes from the Brands
"This is the ultimate flavor collaboration," Campbell’s Chunky senior brand manager Ryan Pawling said in a press release. "Our fans love bold, unexpected taste experiences, and pairing Chunky’s hearty recipes with the iconic, malty flavor of PBR brings something totally unique to the soup aisle." "We always like to do things a little differently at Pabst, so when the opportunity came to work with an iconic brand like Chunky, we knew this was a no brainer," Pabst Blue Ribbon senior brand director Rachel Keeton said. "It’s a bold, unexpected collaboration that celebrates flavor, fun and the spirit of both brands, and we’re excited to stir things up."
Promotional Events
To celebrate the collaboration, Campbell’s Chunky and Pabst Blue Ribbon are embarking on a food truck sampling tour at Walmarts across the country beginning Sept. 3. The brands are also hosting a dive bar takeover at Ray’s Bar in New York City on Thursday, Aug. 21. Customers will be among the first to try out the new creations. they will also have a chance to take home exclusive merchandise and get "Chunky-fied" by an on-site caricature artist.
Conclusion
The collaboration between Campbell’s Chunky and Pabst Blue Ribbon is an exciting development in the world of soup and beer. With their new beer-infused soup creations, they are offering customers a unique and delicious experience. The promotional events, including the food truck sampling tour and the dive bar takeover, will give customers the opportunity to try out the new soups and engage with the brands.
FAQs
Q: What are the new soup creations?
A: The new soup creations are "Beer Cheese with Potatoes & Chorizo Soup" and "Beef, Bacon & Beer Chili with Beans", which are infused with PBR beer flavor.
Q: Where can I try the new soups?
A: The new soups will be available at Walmarts across the country as part of a food truck sampling tour, and at Ray’s Bar in New York City on Thursday, Aug. 21.
Q: What is the purpose of the collaboration?
A: The purpose of the collaboration is to offer customers a unique and delicious experience by combining the iconic flavors of Campbell’s Chunky and Pabst Blue Ribbon.
Q: Will there be any exclusive merchandise available?
A: Yes, customers will have the chance to take home exclusive merchandise at the promotional events.
Q: What is the "Chunky-fied" experience?
A: The "Chunky-fied" experience is an opportunity for customers to get a caricature drawing done by an on-site artist at the promotional events.
