Thursday, October 2, 2025

Midtown’s Magic Hour Rooftop Unveils Full Bloom Summer Installation

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Introduction to Full Bloom

Magic Hour’s “Full Bloom” pop-up opened this week.
Photo courtesy of Magic Hour
Beloved midtown rooftop bar Magic Hour at Moxy Times Square unveiled this week its immersive summer pop-up experience “Full Bloom,” which will be enjoying a VIP launch event Thursday evening at 6 p.m.

The Full Bloom Experience

“Full Bloom” brings the rooftop venue alive with a larger-than-life display of blossoms starring a 12-foot-tall floral bouquet custom-designed by Geo Events. The pop-up, which will run through September, includes a reimagined summer menu and striking decor for guests.
The “Full Bloom” installation features a 12-foot-tall bouquet.
Photo courtesy of Magic Hour
“We’re always looking for ways to push creative boundaries,” said Giovanni Casas, owner of Geo Events, in a news release. “For Magic Hour, we wanted to design something truly unforgettable that people would instantly connect with—something as jaw-dropping in real life as it is on camera.”

Menu and Offerings

Magic Hour’s summer menu includes a “bouquet of spritzes” including specialty cocktails “Lavender Haze,” “Golden Hour,” and “Soft Launch.” New all-day featured offerings include Wagyu Pigs in a Blanket, Shrimp Ceviche, Lobster Rolls. The experience will run during Magic Hour’s regular hours throughout the summer and offers both indoor and outdoor seating.

Visiting Magic Hour

For lovers of happy hour, weekend brunches, and live music hoping to get high above summer in the city, this summer’s Magic Hour design offers an unforgettable floral experience.
Magic Hour at Moxy Times Square is located on the 18th floor of 485 7th Ave. For more information, visit www.moxytimesquare.com/magichour.

Conclusion

The “Full Bloom” pop-up at Magic Hour is a must-visit experience for anyone looking for a unique and unforgettable summer experience in the city. With its stunning floral display, reimagined summer menu, and striking decor, it’s the perfect spot to enjoy happy hour, weekend brunches, and live music.

FAQs

What is the Full Bloom pop-up at Magic Hour?

The Full Bloom pop-up is an immersive summer experience at Magic Hour, featuring a 12-foot-tall floral bouquet, a reimagined summer menu, and striking decor.

How long will the Full Bloom pop-up run?

The Full Bloom pop-up will run through September.

What are the hours of operation for Magic Hour?

Magic Hour is open during regular hours throughout the summer, with both indoor and outdoor seating available.

What is on the summer menu at Magic Hour?

The summer menu includes a “bouquet of spritzes” with specialty cocktails, as well as new all-day featured offerings like Wagyu Pigs in a Blanket, Shrimp Ceviche, and Lobster Rolls.

How can I get more information about Magic Hour?

For more information, visit www.moxytimesquare.com/magichour.

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