Thursday, October 2, 2025

The Pepsi Challenge

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Introduction to the Pepsi Challenge

Are you up for the Pepsi Challenge? This weekend only, Pepsi will be stopping through multiple locations in New York City to give locals and visitors alike to take the Pepsi Challenge, which celebrates its 50th anniversary. Taste buds will be put to the test as guests try Pepsi Zero Sugar up against Coke Zero Sugar.

How the Challenge Works

Here’s how it works: all participants will be given a blind taste test, with two unmarked cups containing Pepsi Zero Sugar and Coke Zero Sugar. After sampling both cups, participants will select their favorite soda of the two, which will trigger unique celebratory moments for those with great taste.

Participation and Rewards

All participants will be given a free 20oz bottle of Pepsi Zero Sugar, regardless of what their soda choice.

Locations and Schedule

The Pepsi Challenge will take place at the following locations:

  • Yankee Stadium at 1 E 161st St., Bronx; May 16, 5 – 8 p.m.
  • Queen’s Night Market at 47-01 111th St., Queens, Parking lot behind the New York Hall of Science in Flushing Meadows Corona Park; May 17, 4 p.m. – 12 a.m.
  • 9th Ave International Food Festival at 629 Ninth Ave., New York, 9th Avenue (42nd-57th Streets); May 17 & 18, 10 a.m. – 6 p.m.
  • Smorgasburg Prospect Park at Prospect Park, Breeze Hill, Brooklyn; May 18, 11 a.m. – 6 p.m.

More Information

For more information, visit Pepsichallenge.com.

Conclusion

The Pepsi Challenge is a fun and exciting event that allows participants to test their taste buds and see which soda they prefer. With multiple locations throughout New York City, there’s no excuse not to join in on the fun. So mark your calendars and get ready to take the Pepsi Challenge this weekend!

FAQs

Q: What is the Pepsi Challenge?

A: The Pepsi Challenge is a blind taste test where participants try Pepsi Zero Sugar and Coke Zero Sugar to see which one they prefer.

Q: How do I participate in the Pepsi Challenge?

A: To participate, simply show up at one of the designated locations and follow the instructions provided by the event staff.

Q: Do I have to pay to participate in the Pepsi Challenge?

A: No, participation is free, and all participants will receive a free 20oz bottle of Pepsi Zero Sugar.

Q: Where can I find more information about the Pepsi Challenge?

A: For more information, visit Pepsichallenge.com.

Q: Can I participate in the Pepsi Challenge if I’m under 18?

A: Yes, the event is open to all ages, but participants under 18 must be accompanied by an adult.

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