CDTA Partners with American Cancer Society for Ninth Year of “Men Wear Pink” Campaign
Campaign Unveils Two Pink Buses for Capital Region
The Capital District Transportation Authority (CDTA) has partnered with the American Cancer Society to continue its “Men Wear Pink” campaign and unveiling of two pink buses for the 2024 year. This marks the ninth year the CDTA is participating in the campaign.
CEO’s Statement on the Campaign
“This is always an exciting time of year for us,” said CDTA CEO Carm Basile. “The energy surrounding the roll-out of our pink buses is immeasurable each year. This campaign not only raises critical dollars for the American Cancer Society, but it also brings our entire workforce together, all working toward a common goal. It’s great to see.”
Pink Buses Hit the Road
The pink buses, a CDTA bus and the “Real Kids Wear Pink STAR” bus, are officially being driven around the Capital Region. Both buses will feature advertising for other businesses to raise even more money during Breast Cancer Awareness Month.
Broadview Federal Credit Union Supports “Real Kids Wear Pink STAR” Bus
According to the CDTA, Broadview Federal Credit Union is supporting the Real Kids Wear Pink STAR bus with its logo displayed on the bus. The “HOPE” messaging on one side of the bus has returned to support and inspire all of those who are going through the disease and those who support loved ones battling the disease.
Raising Funds for the American Cancer Society
Last year, the CDTA raised $25,000 for the campaign and raised more than $10,000 so far this year. Over the last nine years, the CDTA has raised more than $125,000 for the American Cancer Society.
Conclusion
The CDTA’s “Men Wear Pink” campaign is a collaborative effort between the transportation authority and the American Cancer Society to raise awareness and funds for breast cancer research and support. The campaign not only raises critical dollars for the American Cancer Society but also brings the CDTA workforce together to achieve a common goal.
FAQs
Q: What is the “Men Wear Pink” campaign?
A: The “Men Wear Pink” campaign is a partnership between the CDTA and the American Cancer Society to raise awareness and funds for breast cancer research and support.
Q: How long has the CDTA been participating in the “Men Wear Pink” campaign?
A: This is the ninth year the CDTA has participated in the “Men Wear Pink” campaign.
Q: How much has the CDTA raised for the American Cancer Society through the “Men Wear Pink” campaign?
A: Over the last nine years, the CDTA has raised more than $125,000 for the American Cancer Society.
Q: What happens to the funds raised from the “Men Wear Pink” campaign?
A: The funds raised from the “Men Wear Pink” campaign go directly to support breast cancer research and services provided by the American Cancer Society.
