Breaking News: Dunkin’ Drops Extra Charge for Plant-Based Milk
A Win for Coffee Lovers
Starting next month, Dunkin’ will no longer charge its customers extra for ordering their drinks with plant-based milk or dairy alternatives. This decision comes as a result of customer feedback and a growing trend in the coffee industry.
A Change in Policy
The coffee company announced that starting March 5, plant-based milk will be among the standard options for beverages. This change is a significant shift from the company’s previous policy, where customers were charged extra for non-dairy milks.
Influenced by Customer Feedback
A Dunkin’ spokesperson revealed that the policy change was influenced by customer feedback. It seems that customers have been voicing their concerns and preferences, leading to a change in the company’s approach.
A Trend in the Coffee Industry
The decision to nix the milk surplus charge comes after a class action lawsuit at the end of 2023 that sought $5 million from customers claiming discrimination. Interestingly, the top U.S. coffee chains – a list that includes Starbucks, Dunkin’, Dutch Bros, and Tim Hortons – have all stopped charging for non-dairy milks in just the past three months. This trend suggests that the industry is shifting towards becoming more inclusive and accommodating for customers with different dietary preferences.
Conclusion
In conclusion, Dunkin’s decision to drop the extra charge for plant-based milk is a positive move towards greater customer satisfaction. As the coffee industry continues to evolve, it will be interesting to see how other companies respond to customer demands and preferences.
Frequently Asked Questions
Q: What is the effective date of the new policy?
A: The new policy will take effect on March 5.
Q: Will I still be able to choose between plant-based and dairy milk options?
A: Yes, plant-based milk will be among the standard options for beverages.
Q: What inspired the change in policy?
A: The change was influenced by customer feedback and a growing trend in the coffee industry.
Q: Will other coffee chains follow suit?
A: The top U.S. coffee chains have already stopped charging for non-dairy milks, suggesting that the trend may continue to spread.