Thursday, October 2, 2025

Fitness star bashes ‘sexualized’ workout influencer industry over booty videos: rivals ‘porn’

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Fitness Star Bashes ‘Sexualized’ Workout Influencer Industry Over Booty Videos: Rivals ‘Porn’

Industry Becomes Too “Sexualized,” Says Kayla Itsines

An Australian fitness star has claimed her industry has become too “sexualized” – calling out influencers who pose with their booty on show. Kayla Itsines, who co-created the popular fitness app SWEAT, has described her disappointment at those who film from a “particular angle” under the guise of a “glute workout”, stating it is a tactic used to obtain views.

‘I’m Trying to Be an Example to Women’

The mom-of-two said that despite understanding “booty workouts” get likes and engagement, it is content she does not want her children to see as she’s “trying to be an example to women”. “I probably wouldn’t care if I didn’t have kids, I’ll be like, ‘you do you, boo’,” she said in a recent video. “I’m unfollowing you because I don’t want to see that, I don’t wanna see your ass, but you do you. However, I have a daughter, and I’m trying to be an example to women. No drinking, no drugs, no smoking, no highly sexualized content.”

‘It’s Everywhere’

Itsines reckons despite her best efforts, “it’s everywhere”, and she simply doesn’t want to see it. “I’m scrolling, and she (my daughter) is sitting next to me, and I’m like ‘oh my God I don’t want you looking at another girl’s… from that angle,” the 33-year-old explained. “It’s just not something I want to see.”

Many Agree with Itsines’ Concerns

Many of her loyal fanbase were quick to weigh-in on the situation, with some stating they too agreed fitness content had become too sexual, with some claiming it rivals “porn”. “It’s become so distasteful,” one commented. “I’m very glad someone’s FINALLY talking about women sexualising fitness. It needs to stop,” added another.

Some Point to Itsines’ Own Content

However, some argued Itsines wasn’t immune from “sexualising” her own content, with some pointing out she shares workout videos in figure-hugging activewear, and regularly shows her abs. “I think it’s about perspective, as some would say what your wearing now is doing the same,” reasoned one. “Yes, the fitness industry is over sexualised… but who is to blame for that? Perhaps look into stronger parental control and stop blaming women,” another argued.

Conclusion

The debate surrounding the sexualization of the fitness industry is ongoing, with many agreeing with Itsines’ concerns and others pointing out the double standard. As the industry continues to evolve, it remains to be seen whether change will come from within or if external pressure will be needed to shift the focus back to health and wellness.

FAQs

* What is the main concern of Kayla Itsines?
+ The main concern is the sexualization of the fitness industry, particularly in the way some influencers promote their content.
* What is Itsines’ solution to this issue?
+ Itsines wants to set a good example for women and avoid promoting content that she deems too sexualized.
* How has the fitness industry responded to Itsines’ concerns?
+ Some have agreed with Itsines, while others have pointed out her own involvement in promoting similar content.

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