Introduction to Pick & Cheese
A cheese lover’s dream is coming to New York City next winter. The popular London concept Pick & Cheese will open up its first U.S. location in New York City next year. The new storefront, which aims to reimagine how people experience artisan cheese, will open in the highly anticipated Shaver Hall, a new culinary destination located in the landmark former Lord & Taylor building at 424 Fifth Ave. that is slated to open in February 2026.
Concept and Mission
“From the start, Pick & Cheese has been about championing independent cheesemakers,” said Mathew Carver, founder of Pick & Cheese. “When we decided to bring the concept to the U.S., we wanted to do it in a way that celebrates America’s own cheese culture. The creativity and passion of the makers here is extraordinary, and Shaver Hall is the perfect stage to showcase it.”
The Pick & Cheese Experience
Like its London counterpart, guests who come to Pick & Cheese will pull up a stool as a conveyor belt of artisan cheeses glides past the diners, playing on the format of a revolving sushi bar. The New York City Pick & Cheese will feature a 200-foot conveyor belt, the brand’s largest one yet, and the cheeses offered will have seasonal pairings. The menu will also offer made-to-order grilled cheese options, baked cheese, sweets, and wine on tap.
Bringing Pick & Cheese to New York City
“I first saw Pick & Cheese in an Instagram video over dinner one night, and I couldn’t stop thinking about it,” said Randy DeWitt, co-founder of The Food Hall Co. “I flew to London to meet with Mathew, and immediately knew this concept had the kind of energy we wanted for Shaver Hall. It offers an experience unlike anything New Yorkers have seen before.”
Conclusion
The introduction of Pick & Cheese to New York City is an exciting development for cheese enthusiasts and foodies alike. With its unique conveyor belt concept and wide range of artisan cheeses, Pick & Cheese is set to become a must-visit destination in the city.
FAQs
What is Pick & Cheese?
Pick & Cheese is a London-based concept that is now expanding to New York City, offering a unique cheese-tasting experience with a conveyor belt of artisan cheeses.
Where will Pick & Cheese be located in New York City?
Pick & Cheese will be located in Shaver Hall, a new culinary destination in the landmark former Lord & Taylor building at 424 Fifth Ave.
What can customers expect from the menu?
The menu will feature a variety of artisan cheeses with seasonal pairings, as well as made-to-order grilled cheese options, baked cheese, sweets, and wine on tap.
When is Pick & Cheese expected to open in New York City?
Pick & Cheese is expected to open in New York City next year, with Shaver Hall slated to open in February 2026.
How can I learn more about Pick & Cheese?
For more information about Pick & Cheese, visit pickandcheese.com.
