Introduction to 190 Bowery
The iconic, graffiti-covered landmark at 190 Bowery will soon have a long-term office tenant for the first time since famed photographer Jay Maisel, whose family lived there for nearly a half-century, sold it to Aby Rosen’s RFR in 2015.
The tenant is leading “workplace experience” outfit Industrious.
Industrious at 190 Bowery
The company has several other Big Apple locations but its Bowery digs would seem to be its flagship location.
“Workplace experience” outfit Industrious seems set to make 190 Bowery its flagship location. RFR
Location and Features
Industrious real estate director Natalie Levine called it a “trailblazer footprint in the walkable, energetic NoLita and Lower East Side area.”
The 38,000 square-foot, 1898-vintage former bank building’s 33,231 square feet of office space were mostly vacant after Rosen bought it for $55 million.
It was used by several creative firms for a few years but Industrious will bring it longer-term stability.
Current Occupancy
The ground-floor retail space is occupied by trendy clothing store Supreme.
Maisel’s family quietly lived and worked unseen in the building’s 72 rooms.
History of 190 Bowery
The ghostly-looking structure at the corner of Spring Street was believed by many, even to some brokers, as vacant.
When Rosen bought it, he modernized its systems and removed graffiti on upper floors — but not on the lower floors, where he preserved it as an homage to the neighborhood’s gritty past.
RFR’s Aby Rosen. WireImage
Lease Details
RFR leasing chief AJ Camhi called the building “an evolving work of art that represents a one-of-kind opportunity for Industrious to provide a curated workplace experience in one of New York’s most storied spaces.”
The asking rent was $95 per square foot. RFR was repped by Camhi and an in-house team as well as a JLL team; Levine acted for Industrious in-house.
Conclusion
The long-term lease of 190 Bowery to Industrious marks a new chapter in the building’s history, bringing stability and a unique workplace experience to the iconic landmark.
FAQs
Q: Who is the new tenant of 190 Bowery?
A: The new tenant is Industrious, a leading “workplace experience” outfit.
Q: What is the size of the office space in the building?
A: The building has 33,231 square feet of office space.
Q: What is the current occupancy of the ground-floor retail space?
A: The ground-floor retail space is occupied by trendy clothing store Supreme.
Q: What was the asking rent for the office space?
A: The asking rent was $95 per square foot.
