Introduction to The Standard’s Soda Shop Makeover
The Standard’s Soda Shop got a JOY-ful makeover.
Photo courtesy of The Standard
Marc Jacobs is taking over The Standard’s Soda Shop at the High Line with an immersive, joyful installation.
The JOY Installation
Throughout the month, visitors to the Soda Shop will experience a transformed space inspired by Marc Jacobs’ new line JOY, highlighting the brand’s partnership with visionary artists David Shrigley, Derrick Adams, and Hattie Stewart.
Updated Menu and Decor
The Soda Shop has been updated to include JOY-inspired decor, including collectible matchbooks, branded coasters, floral installations and custom decor. The menu will also have limited-time only items, such as the JOY Dog, Happy Frites, the MJ Soho Sundae, a JOY of Bananas Hard Shake, the MJ Daisy Daiquiri and the Trippy Sippy blended berry mocktail.
Events and Activities
Guests can enjoy live acoustic sets every week featuring emerging artists from Gibson Guitars, plus an evening of paws & play on the Standard Plaza hosted by maxbone, and a night of art and conversation with collaborator Derrick Adams.
Retail Shop Offerings
The High Line retail shop will also feature a curated selection of bags, T-shirts, accessories, and playful objects from the JOY Capsule Collection that will be available for purchase.
Conclusion
JOY will be on display through Oct. 31. The Standard, High Line is located at 848 Washington St. For more information about The Standard, visit standardhotels.com. For more information on JOY, visit marcjacobs.com.
FAQs
What is the JOY installation at The Standard’s Soda Shop?
The JOY installation is an immersive, joyful installation by Marc Jacobs, featuring a transformed space inspired by his new line JOY, in partnership with visionary artists.
How long will the JOY installation be on display?
The JOY installation will be on display through Oct. 31.
What are some of the limited-time menu items available at The Standard’s Soda Shop?
Some of the limited-time menu items available at The Standard’s Soda Shop include the JOY Dog, Happy Frites, the MJ Soho Sundae, a JOY of Bananas Hard Shake, the MJ Daisy Daiquiri and the Trippy Sippy blended berry mocktail.
Are there any events and activities planned at The Standard’s Soda Shop?
Yes, guests can enjoy live acoustic sets every week featuring emerging artists from Gibson Guitars, plus an evening of paws & play on the Standard Plaza hosted by maxbone, and a night of art and conversation with collaborator Derrick Adams.
Where can I find more information about The Standard and JOY?
For more information about The Standard, visit standardhotels.com. For more information on JOY, visit marcjacobs.com.
