Introduction to New Menu Items
Not long after announcing the closure of CosMc’s spinoff restaurants, McDonald’s has confirmed its legacy will live on with new menu items soon to be tested at locations across the country.
Upcoming Test Locations and Dates
The test, which begins on Sept. 2 at more than 500 McDonald’s restaurants nationwide, will offer CosMc’s inspired drinks at locations mostly in Wisconsin and Colorado, with some in surrounding areas.
New Beverage Options
Picking up on CosMc’s beverage-centric menu, McDonald’s will be offering plenty of new, colorful choices the next time you’re looking for a cold beverage. Among them for coffee drinkers are the Toasted Vanilla Frappe and Creamy Vanilla Cold Brew, giving a new twist to some established AM favorites.
Non-Coffee Options
For those who avoid the java, McDonald’s is offering refreshers and “dirty sodas”— soda-based drinks spiked with add-ins such as flavored syrups. The cold beverages include the Strawberry Watermelon Refresher, Sprite Lunar Splash and Popping Tropic Refresher.
Customer Demand and Marketing Strategy
“We’re seeing real momentum in beverages, with more people – especially our Gen Z fans – turning to cold, flavorful drinks as a go-to treat,” said Alyssa Buetikofer, McDonald’s chief customer experience and marketing officer, said in a statement. “It’s a great opportunity for us to meet our U.S. customers’ evolving tastes and show up in new moments, like afternoon refreshment or snack breaks.”
Test Locations and Launch Date
While the fast food giant indicated most locations running the beverage test will be located in Wisconsin and Colorado, a full list of participating locations was unknown. More information regarding the beverages is expected to be unveiled upon the Sept. 2 launch date.
Conclusion
McDonald’s is set to introduce a range of new beverages inspired by CosMc’s menu, catering to the evolving tastes of its customers, especially Gen Z fans. With the test launch scheduled for Sept. 2, customers can look forward to trying out these new drinks at participating locations.
FAQs
Q: When will the new beverage test launch?
A: The test will begin on Sept. 2 at more than 500 McDonald’s restaurants nationwide.
Q: Where will the test locations be?
A: Most locations will be in Wisconsin and Colorado, with some in surrounding areas.
Q: What types of beverages will be offered?
A: The test will include coffee drinks like Toasted Vanilla Frappe and Creamy Vanilla Cold Brew, as well as refreshers and “dirty sodas” like Strawberry Watermelon Refresher and Sprite Lunar Splash.
Q: Why is McDonald’s introducing these new beverages?
A: McDonald’s is responding to the growing demand for cold, flavorful drinks, especially among Gen Z customers.
Q: Will all McDonald’s locations participate in the test?
A: No, only select locations will participate in the test, with a full list to be announced on the launch date.
