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The “Champagne of Beers” is branching out.
TODAY announced exclusively July 14 that Miller High Life is offering an icy new product.
“The Champagne of Beers created the Spaghett-sicle, a new take on the dive bar spritz cocktail, The Spaghett,” the company said in a press release. “The Spaghett-sicle is a boozy push-up pop made with real Miller High Life, lemon, and a spirit-free aperitif.”
The item is available for a limited time and is made in partnership with Tipsy Scoop. Customers 21 and older can purchase the Spaghett-sicle online in six-packs for $79 on Tipsy Scoop’s Goldbelly storefront, while supplies last.
The Spaghett-sicle is a new spritz for consumers. (Miller High Life)
Miller High Life shared that the pop captures the “citrusy spirit of the beloved dive bar spritz” by infusing the following elements:
- Sparkling effervescence: unmistakable crisp Miller High Life flavor, with its Champagne-like fizz, delivers a pop of refreshment.
- Layered bittersweet notes: bold bitter orange, bright lemon, and herbal notes mingle perfectly with High Life’s maltiness, creating an authentic Spaghett cocktail taste in a frozen form.
- Citrus finish: a bright citrus zing rounds out each refreshing taste, reminiscent of the perfect squeeze of fresh citrus that completes a proper Spaghett.
This isn’t the first time the Miller High Life brand has extended beyond beer. Last December, it launched Miller High Life Dive Bar-Fume, a perfume that captured the aroma of a dive bar.
The Spaghett-sicle is a new drink from Miller High Life. (Miller High Life)
“Dreaming of bringing that comforting dive bar scent home with you?” the company said at the time in its description. “High Life is bringing that dive bar scent you know and love to your home with High Life Dive Bar-Fume, just in time for the holidays.”
That scent mixed “dive bar notes,” according to Miller High Life, including odors that reminded consumers of the smells of wooden bar tops, barstools, french fries and the aroma of a bartender opening of a Miller High Life.
This story first appeared on TODAY.com. More from TODAY:
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