Introduction to the Return of the Snack Wrap
The beloved McDonald’s Snack Wrap is back — well, almost. After years of rumors and speculation, followed by confirmation by McDonald’s of its forthcoming return — and then months of teases — the burger chain officially announced the Snack Wrap will be on menus starting July 10.
The Announcement and Fan Response
The announcement, posted to social media by McDonald’s Tuesday morning, was later confirmed by the chain. Following the date reveal, McDonald’s also posted a cheeky monologue about the snack wrap’s inevitable comeback, saying the menu item was brought back in part thanks to fans, who continued to request and even order the Snack Wrap at drive-thrus for years, despite it being not available. "You created a movement," the post said. "A movement so powerful that you finally won."
Details of the New Snack Wrap
According to McDonald’s, the revamped Snack Wrap includes one of the chain’s new McCrispy Strips, which hit menus in May. In the wrap, the strip is topped with shredded lettuce and shredded cheese, and wrapped in a flour tortilla. The new Snack Wrap will come in two flavors, McDonald’s says: Spicy and Ranch. It will be available a la carte or as a combo meal. Once it lands on menus, McDonald’s said, it will be here to stay. "After years of fans demanding its return, we’re excited to bring back the Snack Wrap as long as you keep enjoying it at McDonald’s," the chain said.
Where did the Snack Wrap go?
McDonald’s invented the Snack Wrap — a tortilla full of chicken, lettuce, shredded cheese and sauce — almost two decades ago to make it easier to eat its chicken on the go. But it was too complicated for its kitchens to prepare, so the burger giant abandoned the Snack Wrap in the U.S. in 2016. The decision devastated fans and loyal noshers. A Change.org petition asking McDonald’s to bring back the Snack Wrap has nearly 19,000 signatures. A TikTok video showing a U.S. food reviewer eating Snack Wraps in Ireland — where they’re still sold — racked up more than 1.4 million views.
Reasons for the Reboot
McDonald’s has other reasons for the reboot, too. The Snack Wrap’s lower price point could lure back inflation-weary customers, who have been eating fewer fast-food meals in recent months. The wraps’ smaller size and tortilla casing may also appeal to the health-conscious. Snack Wraps will also help McDonald’s compete with a growing number of rivals. Popeyes Louisiana Kitchen introduced its own chicken wraps on Monday, while Burger King and Wendy’s have sold them since 2023. “There’s so much opportunity in the chicken category,” Erlinger said. Fast-food chicken sales are nearly twice the size of beef and are growing more quickly across the globe, he said.
What will be in the New Snack Wraps?
McDonald’s also had to update its Snack Wrap tools, simplify the preparation process and train workers at its 13,500 U.S. restaurants, Erlinger said. “With this being one of our most highly anticipated menu items, we knew we had one chance to knock it out of the park. It had to be easy for crew to execute,” Erlinger said. For the U.S. comeback, McDonald’s is offering fewer kinds of Snack Wraps to ensure faster service. It used to have both grilled and fried chicken options, but it’s only offering fried chicken in the U.S. for now.
Pricing and Availability
The company won’t say how much the Snack Wrap will cost in the U.S. because prices will vary by location. But Burger King’s prices may give a clue. At a Michigan restaurant this week, Burger King charged $2.99 for its Royal Crispy Wrap, the 310-calorie equivalent of a Snack Wrap. Burger King’s Royal Crispy Chicken sandwich, with a bun, a larger chicken breast and nearly twice the calories, cost $5.49. According to McDonald’s, the Snack Wrap, which will come in either Spicy or Ranch, will hit menus July 10.
Conclusion
The return of the McDonald’s Snack Wrap is a testament to the power of customer demand and the company’s willingness to listen to its fans. With its revamped recipe and simplified preparation process, the Snack Wrap is poised to be a hit once again. Whether you’re a longtime fan or just looking to try something new, the Snack Wrap is definitely worth checking out when it hits menus on July 10.
FAQs
Q: When is the Snack Wrap returning to menus?
A: The Snack Wrap will return to menus on July 10.
Q: What flavors will the new Snack Wrap come in?
A: The new Snack Wrap will come in two flavors: Spicy and Ranch.
Q: Will the Snack Wrap be available a la carte or as a combo meal?
A: Yes, the Snack Wrap will be available both a la carte and as a combo meal.
Q: Why did McDonald’s bring back the Snack Wrap?
A: McDonald’s brought back the Snack Wrap due to high customer demand and to compete with other fast-food chains that offer similar menu items.
Q: How much will the Snack Wrap cost?
A: The price of the Snack Wrap will vary by location, but it is expected to be around $2.99, similar to Burger King’s Royal Crispy Wrap.
