Best Women’s Swimsuit Brands for Summer 2025

Introduction to Best Women’s Swimsuit Brands

Any body has a beach body — if you’ve found a suit from one of the best swimsuit brands, that is. Shopping for swimwear can be a fun yet stressful time, as there are so many options to choose from but not many that are fashionable, comfortable and affordable all in one. Plus, getting down to your skivvies to try on a suit can be awkward for some, especially if you are trying to avoid in-person shopping.

We rounded up some of the best brands for hitting the beach. Whether you prefer a full-coverage one-piece with a sarong on top for good measure or like to bare it all in a sexy bikini, there are options for you and then some.

What are the Best Swimsuit Brands?

Kenny Flowers

Kenny Flowers offers a wide range of swimsuits with options with compression, fun prints, and ethically produced materials. They also have options for kids and men. However, they may not have as many full-coverage swimsuits.

• Pros:
  • Options with compression
  • Fun prints
  • Ethically produced
  • Also has options for kids and men
• Cons:
  • Not as many full-coverage swimsuits
• Size range: XS-XXL
• Price range: $72+
• Return policy: Kenny Flowers allows returns and exchanges on certain products

Abercrombie & Fitch

Abercrombie & Fitch offers a large selection of swimwear, including supportive bikini tops and reasonably priced swimsuits. However, they may have a smaller selection of one-piece swimsuits.

• Pros:
  • Supportive bikini tops
  • Reasonably priced for the quality of fabric
  • Ability to mix and match
• Cons:
  • Smaller selection of one-piece swimsuits
• New York Post review: “I’ve been wearing almost exclusively Abercrombie swimsuits for years thanks to their trustworthy quality, sizing and trendy designs."

Best Swimsuit Brand for Small Busts: J.Crew

J.Crew offers a wide selection of sizes, including long sleeve swimsuits, and is made of fully sustainable materials. They also have options for long torsos.

• Pros:
  • Wide selection of sizes
  • Large style selection, including long sleeve swimsuits
• Size range: XXS-3X
• Price range: $65+
• Return policy: J.Crew accepts exchanges on non-damaged items.

Best Universally Flattering Swimsuit Brand for Women: Summersalt

Summersalt offers high-waisted cuts, swim skirts, tankinis, and other options for those seeking modest swimsuits. They also have durable fabric and high-quality feel.

• Pros:
  • High-waisted cuts for those who want tummy coverage
  • Swim skirts, tankinis, and other options for those seeking modest swimsuits
  • Durable fabric and high-quality feel
  • Long torso swimsuit options
• Cons:
  • Summersalt is one of the pricier swimsuit brands for women, but also one of the most high-quality options making it worth it, in our opinion
• Size range: 2-22
• Price range: $95+
• Return policy: 21 day exchanges.

Best for Plus Size Swimsuits: Lands’ End

Lands’ End offers a wide selection and inclusive sizing, with swimsuits made with high-quality material and built-in sun protection. However, some styles may run small.

• Pros:
  • Wide selection and inclusive sizing
  • Swimsuits are made with high-quality material, many with built-in sun protection
  • The brand frequently has sales
• Cons:
  • Some styles run small.
• New York Post Review: “From petite to plus size, Lands’ End has reliable swimwear for every size that can and will last you many summers."

Best for Matching Swimsuits: Cupshe

Cupshe offers a large selection of one-pieces in various styles, maternity swimsuits, and many options under $50. However, some may find the material flimsy or delicate.

• Pros:
  • Large selection of one-pieces in various styles
  • Maternity swimsuits
  • Many options under $50
• Cons:
  • Some may find this material on the flimsy or more delicate side
• Size range: XS-XL
• Price range: $30+
• Return policy: 30 day exchanges.

Best Affordable Swimsuit Brand: Old Navy

Old Navy offers mix and match options, fun retro prints, and swimsuits under $30. However, they may lack design technology found in higher-end swimwear.

• Pros:
  • Mix and match options
  • Fun, retro prints
  • Swimsuits under $30
  • Surprisingly long lasting for the price
• Cons:
  • Lacks the design technology one finds in higher-end swimswear
• New York Post review: “One of my favorite places to go when I want to refresh my swimsuit drawer is Old Navy, because not only are the swimsuits cute and high quality, they’re also so reasonably priced and almost always discounted."
• Size range: XS-4X
• Price range: $20+
• Return policy: Old Navy offers 30 day returns.

Most Flattering Swimsuit Brand: TA3

TA3 offers made with body sculpting material, sizes that go up to 3X, and swimsuits typically have extra spandex for better stretch.

• Pros:
  • Made with body sculpting material that gives wearer an hourglass shape
  • Sizes that go up to 3X
  • Swimsuits typically have extra spandex for better stretch
• Size range: XXS-4X
• Price range: $100+
• Return policy: TA3 offers 30 day returns.

Other Notable Brands

Frankies Bikini

Frankies Bikini offers flirty designs and durable swimsuits. They have a cult following and have been featured in popular TV shows.

• Pros:
  • Flirty designs, with fun takes on classic cuts
  • Durable
• Size range: XS-XL
• Price range: $65+
• Return policy: 30 days

Amazon

Amazon offers budget-friendly options, mix and match options, and a good plus-size selection. However, the material may not be as durable or high-quality as more expensive brands.

• Pros:
  • Budget-friendly
  • Mix and match options
  • Good plus-size selection
• Cons:
  • Not as durable or as high quality as more expensive brands
• Size range: XS-4X
• Price range: $20+
• Return policy: Blooming Jelly allows 30 day returns

SIR

SIR offers ideal options for those who love a minimalist style, good for petites, as well as those with a small bust.

• Pros:
  • Ideal for those that love a minimalist style
  • Good for petites, as well as those with a small bust
• Size range: 2-10
• Price range: $100+
• Return policy: Blooming Jelly allows 30 day returns

How to Know the Best Swimsuit Brand for You

When shopping the best swimsuit brands, keep in mind the following things:

• Sizing: Narrowing your search by size is a quick way to determine if a brand is worth considering or not.
• Style and Design Features: Like other types of clothing, swimsuits come in different styles and cuts.
• Material: Most swimsuits will be made from a blend of nylon, elastane, polyester and spandex.
• Budget: The price of swimsuits range widely from brand to brand, so keep this in mind when shopping.

Conclusion

With so many great options available, finding the best swimsuit brand for you can be overwhelming. However, by considering factors such as sizing, style, material, and budget, you can find a swimsuit that makes you feel confident and comfortable.

FAQs

• Q: What is the best swimsuit brand for small busts?
  A: J.Crew is a great option for small busts, offering a wide selection of sizes and styles.
• Q: What is the best affordable swimsuit brand?
  A: Old Navy is a great option for affordable swimsuits, offering mix and match options and swimsuits under $30.
• Q: What is the best swimsuit brand for plus sizes?
  A: Lands’ End is a great option for plus sizes, offering a wide selection and inclusive sizing.
• Q: How do I know what size to choose?
  A: Check the sizing chart for each brand and read customer reviews to get a sense of the fit.
• Q: Can I return or exchange a swimsuit if it doesn’t fit?
  A: Yes, most brands offer returns and exchanges, but be sure to check the return policy before making a purchase.