Harlem Shake and Figure Skating in Harlem Partner to Celebrate Women’s History Month
A Sweet Tribute to a Sweet Voice
Harlem Shake, a women-led fast-casual restaurant group, is joining forces with Figure Skating in Harlem to launch the "Sweet Lena" Milkshake, a treat honoring the late Lena Horne, the iconic singer and actress who left a lasting impact on the Civil Rights Movement and the entertainment industry.
A Collaboration Born
This is the second year the two Harlem-based organizations have collaborated on a project, with "Sweet Lena" inspired by Figure Skating in Harlem’s theme, "Harlem to Hollywood."
The Inspiration Behind the Milkshake
According to Jelena Pasic, founder and co-owner of Harlem Shake, the team wanted to highlight Horne’s legacy while featuring a striking presentation with subtle nods to Horne. "When they approached us with this theme, we immediately thought of Lena Horne," she said. "She was one of the first African-American actresses to break the Hollywood barrier and fought for civil rights throughout her career. It aligns beautifully with our values of diversity and community engagement."
The "Sweet Lena" Milkshake
The sweet treat is a creamy strawberry cheesecake blend that evokes a sense of timeless indulgence and grace reminiscent of Horne’s legacy. The milkshake will be available at both Harlem Shake locations throughout March for $16, with $4 from each sale going to support Figure Skating in Harlem’s programming for 2025.
Community Engagement
Pasic emphasizes the importance of celebrating Women’s History Month, especially as a woman entrepreneur and immigrant who opened Harlem Shake 12 years ago. "Our partnership has only grown stronger, and we’re excited to see how our customers respond this year," she said. "Figure Skating in Harlem has been our beneficiary for some years now. We are a women-owned business in Harlem, and it only makes sense that we support another organization that empowers girls, especially girls of color. That’s something we hold close to our mission."
Conclusion
Through projects like the "Sweet Lena" Milkshake and a commitment to inspiring the next generation, Harlem Shake is a powerful reminder of the impact of community, culture, and collaboration. As Pasic reflects on the barriers her own family faced and the opportunities she now seeks to create, particularly for young girls in Harlem, it is clear that every contribution is vital in uplifting the community.
Frequently Asked Questions
Q: What is the "Sweet Lena" Milkshake?
A: The "Sweet Lena" Milkshake is a creamy strawberry cheesecake blend that honors the late Lena Horne.
Q: How much does the milkshake cost?
A: The milkshake is available for $16 at both Harlem Shake locations throughout March.
Q: What is the purpose of the "Sweet Lena" Milkshake?
A: The milkshake aims to highlight Lena Horne’s legacy and support Figure Skating in Harlem’s programming for 2025, with $4 from each sale going towards the organization.
Q: How can customers participate in the community engagement efforts?
A: Customers can round up their bills or donate additional amounts towards Figure Skating in Harlem at the restaurant.
