Starbucks Makes Big Changes to Its Menu
Simplifying the Menu to Focus on Popular Items
Starbucks has announced that it will be removing 13 less popular drinks from its menu starting March 4. The coffee giant is simplifying its menu to focus on fewer, more popular items that can be executed with excellence. This change is part of its plan to get back to its "community coffeehouse roots."
What’s Being Removed
The following drinks will no longer be available on the menu:
- Iced Matcha Lemonade (try Green Tea Lemonade instead)
- Espresso Frappuccino, Caffè Vanilla Frappuccino (try Coffee Frappuccino with a shot of espresso or syrup)
- White Chocolate Mocha Frappuccino (try Mocha Frappuccino instead)
- Java Chip Frappuccino (try Mocha Cookie Crumble Frappuccino instead)
- Chai Crème Frappuccino, Caramel Ribbon Crunch Crème Frappuccino, Double Chocolaty Chip Crème Frappuccino, Chocolate Cookie Crumble Crème Frappuccino, and White Chocolate Crème Frappuccino (try Vanilla Bean Frappuccino or Strawberry Frappuccino instead)
- White Hot Chocolate (try Hot Chocolate with Mocha or White Chocolate Mocha sauce instead)
- Royal English Breakfast Latte (try London Fog Latte instead)
- Honey Almondmilk Flat White (try Flat White with nondairy milk and sweetener of choice instead)
What’s Next
In the coming months, Starbucks will continue to eliminate more beverages and food items to reach its goal of reducing its U.S. menu by 30% by the end of the fiscal year in September. This change will allow the company to focus on innovation, reduce wait times, improve quality and consistency, and align with its core identity as a coffee company.
Spring Menu
Starbucks is also gearing up to release its spring menu, featuring the return of its polarizing lavender-flavored beverages and the introduction of the Iced Cherry Chai and Jalapeño Chicken Pocket.
CEO’s Vision
Last year, CEO Brian Niccol announced his plans to get Starbucks back to its "community coffeehouse roots." This has included policy changes such as extending free refills, setting a limit on digital orders, bringing back condiment bars, reversing its open-door policy, and reducing the frequency of discounts and promotions.
Conclusion
Starbucks’ decision to simplify its menu is a step towards focusing on what matters most to its customers. By removing less popular items and introducing new ones, the company is positioning itself for long-term success and growth.
FAQs
Q: Why is Starbucks simplifying its menu?
A: Starbucks is simplifying its menu to focus on fewer, more popular items that can be executed with excellence.
Q: What drinks are being removed from the menu?
A: 13 less popular drinks, including Iced Matcha Lemonade, Espresso Frappuccino, and others.
Q: What’s next for Starbucks?
A: The company will continue to eliminate more beverages and food items to reach its goal of reducing its U.S. menu by 30% by the end of the fiscal year in September.
Q: What’s the goal of simplifying the menu?
A: The goal is to simplify, focus on popular items, and align with its core identity as a coffee company.
