The Return of the Shamrock Shake: McDonald’s Celebrates 50 Years of Ronald McDonald House Charities
Introduction
McDonald’s is just days away from the official launch of its beloved seasonal favorite, the Shamrock Shake. The minty-vanilla drink will be available on February 10, just over a month before St. Patrick’s Day.
A New Twist on a Classic
The Shamrock Shake is a familiar favorite, with a portion of the proceeds going to Ronald McDonald House Charities (RMHC). In 2025, the drink’s return will come with a new twist: the return of Uncle O’Grimacey, a retro McDonaldland character.
Uncle O’Grimacey Returns
After nearly 40 years, Uncle O’Grimacey is back, celebrating the launch of the Shamrock Shake and the 50th anniversary of RMHC. The "Sham Rock, Ireland" native was last seen in the 1980s and is now making a comeback to help raise funds for the charity.
A Legacy of Giving
RMHC was founded in 1974, with the first location opening in Philadelphia thanks to proceeds from a local franchise’s Shamrock Shake sales. Today, 25 cents from each Shamrock Shake sale goes to over 380 chapters of RMHC around the world.
The Power of Nostalgia
The return of Uncle O’Grimacey is a nod to the past, following the success of the retro McDonaldland character Grimace, who spurred a 10% increase in McDonald’s U.S. sales after the release of the Grimace Birthday Meal. This marks the second time the company has utilized vintage IPs, following the opening of retro concept restaurant CosMcs in Bolingbrook, IL.
Conclusion
The return of Uncle O’Grimacey is a welcome surprise for nostalgic fans, and a chance for McDonald’s to give back to the community. With the Shamrock Shake’s return, fans can enjoy a taste of the past while supporting a good cause.
Frequently Asked Questions
Q: When is the Shamrock Shake available?
A: The Shamrock Shake will be available on February 10.
Q: What is the purpose of the Shamrock Shake?
A: A portion of the proceeds goes to Ronald McDonald House Charities.
Q: Who is Uncle O’Grimacey?
A: Uncle O’Grimacey is a retro McDonaldland character, last seen in the 1980s. He is back to celebrate the Shamrock Shake and the 50th anniversary of RMHC.
Q: What is Ronald McDonald House Charities?
A: RMHC is a nonprofit organization that provides support to families with children receiving medical treatment.
