Stewart’s Brings Back its Mountain Brew Beer
A Nostalgic Product Revamped for the Modern Era
Stewart’s Shops, a convenience store chain in New York, has partnered with Paradox Brewery in the Adirondacks to re-release its popular beer, Mountain Brew. The beer was initially discontinued in 2020, but fans of the brand are thrilled to hear that it’s making a comeback.
A New Recipe and Packaging for a New Era
The revamped Mountain Brew features a bolder new recipe and a taller 19.2-ounce can. According to Stewart’s Shops President Gary Dake, “Mountain Brew is a great example of a fun nostalgic product, and maybe the world could use a little more fun and nostalgia right now.” The new packaging is expected to hit stores in mid-February.
Community Connection
Paradox Brewery hosted an event at its facility in North Hudson on January 22 to celebrate the first batch of Mountain Brew being canned. Marketing Manager Emily Close noted that the feedback has been “phenomenal,” with fans of the original brew expressing their excitement to see it return. “Mountain Brew has a deep connection to the community, and reimagining it has been a true labor of love,” she said.
What’s Next?
With the re-release of Mountain Brew, fans can look forward to trying the new recipe and enjoying the nostalgic beverage once again. The beer’s return is a testament to the power of community and the impact that a beloved product can have on people’s lives.
Conclusion
Stewart’s Shops and Paradox Brewery have come together to bring back a piece of the past, revitalized for the modern era. With its bold new recipe and unique packaging, Mountain Brew is sure to delight fans and newcomers alike. As the brand looks to the future, it’s clear that nostalgia and community will play a key role in its success.
FAQs
* When will Mountain Brew be available in stores? Mid-February
* What’s new about the recipe? A bolder, more complex flavor profile
* What’s the new packaging like? Taller 19.2-ounce cans
* How did Paradox Brewery get involved in the project? As a partner with Stewart’s Shops, Paradox Brewery played a key role in reimagining the beer and brewing the new recipe.
