Oreo and Post Malone Collaborate on Limited Edition Cookies
A Twist on the Classic Oreo Cookie
On January 22, Oreo announced the launch of Limited Edition Post Malone Oreo Cookies, a unique collaboration that turns the original Oreo cookie on its head.
What’s New in the Cookies?
The cookies feature a "first-of-its-kind swirled creme" that combines salted caramel- and shortbread-flavored cremes sandwiched between an Oreo chocolate cookie and signature golden cookie. This innovative creme is a game-changer for Oreo fans.
Post Malone’s Feedback
Post Malone expressed his excitement about the collaboration, saying, "Can’t believe they let me make my own Oreo cookie. So happy everyone gets to try the taste twist — hope you love it as much as I do, ’cause I think it’s the best OREO ever!"
Unique Embossments and Personal Touch
Each cookie features one of nine unique embossments inspired by Post Malone’s life and music, including a guitar, a butterfly, and a pickup truck. The back of each cookie package also boasts a handwritten signed note from the singer himself.
Launch Date and Availability
The Limited Edition Post Malone Oreo Cookies are scheduled to arrive in stores on February 3.
Oreo’s Strategy
Tanya Berman, a senior vice president at Mondelēz, Oreo’s parent company, explained, "Flavor innovations and collaborations, inspired by fan behavior, have become a mainstay in our playbook as a way to maintain relevancy across our portfolio of snack brands. With an iconic brand like Oreo, our challenge is to consistently raise the bar and discover fresh ways to engage our fans. This collaboration with Post Malone sets a new standard. We hope fans are as excited about the brand’s newest hit as we are."
Fan Reaction
Post Malone celebrated his namesake Oreo by posing with a package of the cookies on his Instagram, asking fans, "Did we create the best @Oreo ever?" One fan responded with a humorous comment, "Tastes like bourbon and cigarettes."
Conclusion
The Oreo and Post Malone collaboration is just the latest in a series of headline-making partnerships from the brand. With its innovative flavors and collaborations, Oreo continues to stay relevant and exciting for fans worldwide.
FAQs
Q: When can I buy the Limited Edition Post Malone Oreo Cookies?
A: The cookies are scheduled to arrive in stores on February 3.
Q: What makes the creme in the Limited Edition Post Malone Oreo Cookies so special?
A: The creme combines salted caramel- and shortbread-flavored cremes, making it a unique and innovative twist on the classic Oreo cookie.
Q: What are the nine unique embossments on the Limited Edition Post Malone Oreo Cookies?
A: The embossments are inspired by Post Malone’s life and music, including a guitar, a butterfly, and a pickup truck.
Q: How can I get a signed note from Post Malone on the back of each cookie package?
A: Each cookie package features a handwritten signed note from Post Malone.
