Thursday, October 2, 2025

The Science Behind Holiday Food Cravings

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Why Food Cravings Spike During the Holidays

When faced with last-minute gift shopping stress, changing weather, and hectic family visits, it’s common to turn to your two best friends for comfort during the holidays — Ben & Jerry’s.

Why do food cravings spike during the holidays?

People are most likely consume large amounts of high-calorie foods while exercising the least during the fall and winter, research shows. This is in part because the holiday season sends a message to our bodies to eat a lot simply out of habit, Joan Salge Blake, registered dietitian and professor at Boston University, tells TODAY.com.

Seasonal cravings and stress

After you eat your favorite winter treats or comfort foods, you may experience temporary stress relief, followed by fatigue or even increased anxiety.

How to control cravings while keeping the holiday cheer

You don’t have to sacrifice your favorite holiday foods in order to keep your mind and body healthy this time of year.

Find healthy ways to manage holiday stress

Instead of numbing the body through maladaptive coping mechanisms, nurture your body with stress-relieving activities.

Incorporate some healthy holiday swaps

Food swaps that are enjoyable but also nutrient-rich are key to controlling cravings.

Try eating mindfully

When you enjoy less nutritious food over the holidays, do so with intention and savor it to help delay future cravings.

Sleep enough

Adequate sleep can help you control cravings. Research shows that a good night’s sleep can increase satiety, or feeling full and satisfied.

Don’t fall into a shame cycle

Instead of counting calories, prioritize finding joy in celebrating the holidays with beloved friends and food.

Conclusion

While the holiday season may bring about a spike in food cravings, it’s essential to prioritize mindful eating and stress management. By incorporating healthy habits and swaps, you can enjoy your favorite holiday treats without compromising your health.

Frequently Asked Questions

Q: Why do food cravings spike during the holidays?
A: Food cravings spike during the holidays due to a combination of factors, including the release of stress hormones, lack of sleep, and psychological triggers.

Q: What are some healthy ways to manage holiday stress?
A: Healthy ways to manage holiday stress include meditation, counseling, spending time with loved ones, and going for walks.

Q: How can I control my cravings while keeping the holiday cheer?
A: You can control your cravings by incorporating healthy swaps, eating mindfully, and prioritizing exercise and adequate sleep.

Q: Is it okay to indulge in my favorite holiday foods?
A: Yes, it’s okay to indulge in your favorite holiday foods, but do so with intention and savoring.

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