LAS VEGAS GRAND PRIX: A YEAR OF CHANGES AND GROWTH
From Criticism to Celebration
LAS VEGAS (AP) — There’s never been a faster, more jaw-dropping 180-degree turn than the one Max Verstappen took a year ago at the inaugural Las Vegas Grand Prix.
The Dutchman hated the event even before he arrived — local residents were also outraged, but for different reasons — and argued the showcase event of Liberty Media’s F1 portfolio had become a spectacle instead of a sporting event.
Changes from 2023
An economic impact report released months after the 2023 race showed it generated a net economic impact of $1.5 billion, which, according to analysts, made it the most lucrative event in Las Vegas history.
Attendees spent 3.6 times more than the average visitor, generating $884 million in economic impact, and the race generated $77 million in tax revenue, also the most in city history. More than the Super Bowl, held in Las Vegas just over two months later.
What’s New?
Well, the drivers don’t have to sit through an elaborate opening ceremony and then pop out of boxes. Instead, they will be the guests at a private dinner inside the paddock Wednesday night.
There’s also a free off-site fan zone this year for those who do not attend, as well as an additional 10,000 general admission tickets in three new fan zones, some with access to unassigned, bleacher-style grandstand seating.
Community Investment
LVGP has committed $1 million in cash to local nonprofit organizations and $1 million in event tickets to honor residents identified as key community contributors, including local education staff, Make-A-Wish patients, and others.
Promoters have also added community watch parties, the F1 fan experience, and “Graduates on the Grid,” which will allow UNLV engineering students to tour Grand Prix Plaza and meet with F1 teams.
Luxury Remains
While the soaring costs of the inaugural race surpassed Liberty estimates — much of it in one-time infrastructure costs — the paddock and garages will still be transformed into Las Vegas’ trendiest restaurants.
Access to the Paddock Club Rooftop offers 360-degree views of the circuit and an ice skating rink has been added.
Paddock Fun
ESPN has added a “Putt Stop” to the paddock so that anyone inside — including fans and drivers — can play miniature golf. The Evian Club Hydration is a new pop-up bar, as is the MGM Rewards Paddock Bar. There’s a sushi par and a Heineken Bar, as well.
Start Times
Yes, the race will still begin at 10 p.m. local because that’s when big events in Las Vegas typically begin. But adjustments have been made to the practice schedule so that sessions are no longer beginning at midnight.
What Hasn’t Changed?
It’s unclear if Verstappen has gained any appreciation for the event, but the Red Bull star still heads into Saturday night’s race with the lead in the driver standings as he closes in on a fourth consecutive title.
CONCLUSION
The Las Vegas Grand Prix has undergone significant changes since its inaugural event, with a focus on community engagement, luxury, and fun. With its impressive economic impact and high-profile events, the Grand Prix is poised to be a staple of the Las Vegas sporting calendar.
FAQs
Q: What changes have been made to the event?
A: The event now features a free off-site fan zone, additional general admission tickets, and a more streamlined practice schedule.
Q: What’s new in terms of luxury and entertainment?
A: The paddock and garages will still be transformed into trendiest restaurants, with added amenities such as an ice skating rink and pop-up bars.
Q: How much economic impact did the event generate last year?
A: The event generated a net economic impact of $1.5 billion, making it the most lucrative event in Las Vegas history.
Q: Will Max Verstappen be competing in the race?
A: Yes, Verstappen is expected to compete in the race, currently leading the driver standings and closing in on a fourth consecutive title.
