Bed Bath & Beyond’s Bankruptcy: What’s Next for Buy Buy Baby and Harmon?
Buy Buy Baby to Reopen 11 Stores This Fall
The owners of Buy Buy Baby, a baby goods retailer, plan to reopen 11 stores in the Northeast as soon as this fall, according to Avish Dahiya, the company’s chief marketing officer. The group, which acquired the intellectual property at a bankruptcy-run auction in June, aims to differentiate itself by focusing on a unique store experience.
Harmon to Reopen Five Stores
Private investor Jonah Raskas, who brought the dog-walking app Wag! public through a special purpose acquisition company in 2022, plans to reopen five Harmon stores in the tri-state area of New York, New Jersey, and Pennsylvania, with potential plans to open more locations down the line.
What’s Next for Buy Buy Baby?
When Buy Buy Baby reopens, shoppers can expect smaller stores, national brands, and a focus on experiences, community building, and learning. The company will also offer registry events and product displays to allow new parents to meet each other, learn from each other, and test out big-ticket items like travel strollers.
What’s Next for Harmon?
Raskas, who bought the intellectual property for Harmon, plans to reopen five of its best-performing locations, with more potentially coming down the line. He aims to maintain the store’s cult-like following by offering a wide assortment of products, low prices, and its beloved private label Face Values.
Conclusion
The future of Buy Buy Baby and Harmon looks promising, with both companies planning to revamp their brick-and-mortar strategies to compete with mass retailers like Target and Walmart. By focusing on unique store experiences and community building, Buy Buy Baby aims to differentiate itself, while Harmon plans to maintain its loyal following by keeping its products and services unchanged.
FAQs
Q: What is the plan for Buy Buy Baby’s reopening?
A: Buy Buy Baby will reopen 11 stores in the Northeast as soon as this fall.
Q: What is the plan for Harmon’s reopening?
A: Harmon will reopen five stores in the tri-state area of New York, New Jersey, and Pennsylvania, with potential plans to open more locations down the line.
Q: What is the focus of Buy Buy Baby’s reopening plan?
A: The focus is on offering a unique store experience, community building, and learning, with registry events and product displays.
Q: What is the plan for Harmon’s reopening?
A: Raskas plans to maintain the store’s cult-like following by offering a wide assortment of products, low prices, and its beloved private label Face Values.
