Wendy’s to Close Over 100 Underperforming Restaurants by 2024
Wendy’s Restructures to Focus on Growth and Innovation
Wendy’s, the popular fast-food chain, has announced plans to close more than 100 "underperforming" restaurants by the end of 2024. The decision was made after a "robust review" of individual restaurants, with CEO Kirk Tanner stating that the closures are based on outdated and underperforming locations.
Reasons Behind the Closures
The closures are part of a broader effort by fast-food chains like Wendy’s, McDonald’s, and Burger King to attract customers back through value meal deals and discounts. The company plans to replace the closed locations with new stores, with an expected 140 new restaurants to open by the end of the year.
New Menu Offerings and Innovations
Despite the closures, Wendy’s is focusing on innovation and growth. The company has introduced new menu items, including a Salted Caramel Frosty and the return of the popular Mushroom Bacon Cheeseburger. Earlier this year, Wendy’s launched "Krabby Patties" as part of a SpongeBob SquarePants collaboration.
Growth and Expansion
Wendy’s has had a successful two years, opening over 500 new restaurants nationwide. The company remains confident in its ability to deliver elevated growth in 2025 and beyond.
Conclusion
Wendy’s is taking proactive steps to refocus its efforts on growth and innovation, despite the challenges posed by the pandemic and intense competition in the fast-food industry. By closing underperforming locations and introducing new menu items, the company is poised for success in the years to come.
FAQs
Q: How many restaurants is Wendy’s closing?
A: Over 100 "underperforming" restaurants will be closed by the end of 2024.
Q: Why is Wendy’s closing these restaurants?
A: The closures are based on a "robust review" of individual restaurants, with CEO Kirk Tanner stating that the locations are outdated and underperforming.
Q: How many new restaurants will open to replace the closed locations?
A: An expected 140 new restaurants will open by the end of the year to replace the closed locations.
Q: What new menu items has Wendy’s introduced?
A: Wendy’s has introduced a new Salted Caramel Frosty and the return of the popular Mushroom Bacon Cheeseburger, as well as "Krabby Patties" as part of a SpongeBob SquarePants collaboration.
