Eggo’s Latest Product Got a Less Than Stellar Reception
Eggo and Bissell Team Up to Create a Waffle-Shaped Vacuum
Eggo, the 70-year-old waffle brand, has joined forces with vacuum maker Bissell to introduce a unique cleaning device: the EggoVac. The innovative product is a Bissell SpinWave R5 cleaner with a breakfast-inspired makeover. The round robot has been designed to resemble a toasted Eggo waffle covered in butter and syrup, with the brand’s iconic yellow and red iconography lining its edges.
What Is the EggoVac?
The EggoVac is a one-of-a-kind device that combines the functionality of a vacuum cleaner with the whimsy of an Eggo waffle. According to Bissell director of brand and content Theresa Junkunc, the product is a "testament to innovation meeting convenience." The device is designed to help parents clean up messes resulting from feeding waffles to their children, according to Joe Beauprez, senior director of marketing for frozen foods at Kellanova.
Pricing and Availability
The EggoVac traditionally retails for as much as $500, but it’s available for just $150 on the EggoVac website. Unfortunately, the product is already sold out. However, customers will have a chance to win one on Cyber Monday in November. The vacuum will officially be taken off the market on December 31.
Other Recent Collaborations by Eggo
Eggo has been making waves with its product collaborations as of late. The frozen waffle brand turned heads in August with its "Brunch in a Jar" liqueur. The 40-proof drink claimed to have "the delicious flavor of toasty Eggo waffles drizzled in syrup." This is a follow-up to last year’s similarly boozy Eggo Nog.
Conclusion
While the EggoVac may not have received a warm reception, it’s clear that the brand is continuing to experiment with innovative and unexpected products. Whether or not the collaboration with Bissell will be a success remains to be seen, but one thing is certain – it’s definitely got people talking.
FAQs
Q: What is the EggoVac?
A: The EggoVac is a Bissell SpinWave R5 cleaner with a breakfast-inspired makeover, designed to resemble a toasted Eggo waffle.
Q: How much does the EggoVac cost?
A: The product is available for $150 on the EggoVac website, although it’s sold out.
Q: When is the EggoVac available?
A: The product will be available for a short time, and then it will be taken off the market on December 31. Customers will have a chance to win one on Cyber Monday in November.
