Taco Tuesday: A National Holiday Celebrated on the First Tuesday in October
A Brief History of National Taco Day
On September 17, Taco Bell and the National Day Calendar announced a joint decision to move National Taco Day from October 4 to the first Tuesday in October, annually. This shift aims to make the holiday a more festive occasion, no longer falling on a Tuesday every five or six years.
Shifting the Date
The original date of National Taco Day only occurred roughly once every five or six years, which, according to a representative from Taco Bell, was less than festive. Fans on social media have expressed their discontent with the previous schedule, calling for a change.
Taco Bell’s Solution
To rectify this issue, Taco Bell worked with the National Day Calendar to move the holiday to the first Tuesday in October every year. The fast-food giant is celebrating the new date with deals each Tuesday throughout October. Fans can stay updated on the offers by joining the chain’s rewards program and monitoring their social media pages.
The Rich History of National Taco Day
Journalist Gustavo Arellano, author of "Taco USA: How Mexican Food Conquered America," discovered that National Taco Day has a much richer history than initially thought. According to Arellano, the holiday originated in San Antonio, Texas, in the 1960s. The initial celebration season took place in early May, and it later shifted to October in the late 2000s.
Taco Bell’s Crusade for Tastiness
This move is part of Taco Bell’s ongoing effort to spread the popularity of Taco Tuesday. The chain has been working to free the phrase "Taco Tuesday" from trademark restrictions, which limited its use. On October 24, 2023, the day-of-the-week phrase officially became free to use after Taco Bell petitioned the reversal of trademarks held by two restaurants.
Conclusion
National Taco Day has evolved from a sporadic occurrence to a regular celebration on the first Tuesday in October. Taco Bell’s efforts to promote the holiday and its crusade to make "Taco Tuesday" freely accessible have led to a more festive occasion. With deals and promotions throughout October, fans can enjoy the holiday to the fullest.
Frequently Asked Questions
Q: Why was National Taco Day changed from October 4 to the first Tuesday in October?
A: Taco Bell and the National Day Calendar jointly decided to move the holiday to the first Tuesday in October to make it a more frequent and festive occasion.
Q: Why did fans on social media express discontent with the original date of National Taco Day?
A: The original date of National Taco Day only occurred roughly once every five or six years, making it less than ideal for celebrations.
Q: What can I do to stay updated on Taco Bell’s deals and promotions for National Taco Day?
A: Sign up for Taco Bell’s rewards program and follow their social media pages to stay informed about the offers.
