Reformation x Hoka Teamed Up on a New Sneaker Collection
With the rise of athleisure blurring the line between the gym and everyday wear, sneakers continue to evolve as a fashion accessory on top of a workout essential. No longer reserved for treadmills, more and more brands are creating versatile adaptations of the shoes. While everyone loves a good ugly sneaker, Hoka and Reformation have teamed up to release an elevated version of the “dad sneaker” trend.
Elevating the “Dad Sneaker” Trend
The collection is a limited edition take on Hoka’s Mach 6, and comes in three different colorways: a wine red called “Syrah,” a cream “Eggnog” and a muted taupe titled “Flint Grey,” as well as three different lace options rusty (red, off-white and baby blue). The softer colors are a departure from Hoka’s signature maximalist, oft-neon designs, and instead take a cue from Reformation’s feminine, vintage-inspired aesthetic.
Design and Features
Designed with a supercritical foam insole, the Hoka x Reformation Mach 6 LS sneakers are lightweight, yet supportive and cushioned. The $160 shoes also come equipped with the Hoka rubber outsole coverage, protecting the sneakers and ensuring they’ll last long enough to justify the high price tag. The brands didn’t have to compromise on sustainability; the sneakers are made with recycled polyester and organic cotton, a testament to both brands’ longstanding eco-friendly priorities.
Key Features
- Supercritical foam insole for lightweight, supportive, and cushioned comfort
- Hoka rubber outsole coverage for protection and durability
- Made with recycled polyester and organic cotton for sustainability
- $160 price tag
Campaign and Inspiration
Joanna Rohrback, the founder of Prancercise, starred in the campaign, and it’s easy to see how the pink and cream shoes fit into Rohrback’s carefree exercise style. The collection is intended for the “everyday athlete,” for a shoe that is equal parts fashion and function.
Collection Details
The limited edition three-piece collection is offered in women’s sizes 5 through 11. It is currently available on both the Reformation and Hoka website, and in select Ref and Nordstrom stores.
Conclusion
The Hoka x Reformation collection is a perfect blend of comfort, style, and sustainability. With its sleek design, breathable materials, and eco-friendly production, this limited edition collection is sure to be a hit among fashion enthusiasts and athletes alike.
FAQs
Q: When can I purchase the collection?
A: The collection is currently available on both the Reformation and Hoka website, and in select Ref and Nordstrom stores.
Q: What are the color options for the collection?
A: The collection comes in three different colorways: a wine red called “Syrah,” a cream “Eggnog” and a muted taupe titled “Flint Grey,” as well as three different lace options rusty (red, off-white and baby blue).
Q: Are the shoes suitable for exercise?
A: Yes, the shoes are designed for comfort and support during exercise, making them perfect for light exercises like walking and pickleball.
Q: Are the shoes sustainable?
A: Yes, the shoes are made with recycled polyester and organic cotton, making them an eco-friendly choice.
