Eggo’s Latest New Product: A Suck-Up to the Competition?
Introducing the EggoVac: A Waffle-Inspired Vacuum
Eggo, the 70-year-old waffle brand, has partnered with vacuum maker Bissell to create the EggoVac, a one-of-a-kind cleaning device that’s leaving many scratching their heads. The EggoVac is essentially a Bissell SpinWave R5 cleaner with a breakfast-inspired makeover, featuring a round robot designed to look like a toasted Eggo waffle covered in butter and syrup.
A Tester to Innovation Meets Convenience?
Bissell’s Director of Brand and Content, Theresa Junkunc, described the EggoVac as "a testament to innovation meeting convenience." While the concept may seem intriguing, the execution raises more questions than answers. Will this unusual collaboration be the start of a new trend in household appliances?
Cleaning Up Messes, Literally and Figuratively
According to Joe Beauprez, Senior Director of Marketing for Frozen Foods at Kellanova, the EggoVac will help parents clean up the messes that often come with serving waffles to children. With a traditional retail price of up to $500 for the Bissell SpinWave R5, the EggoVac’s $150 price tag may seem like a steal. However, the product is already showing up as sold out, and the company has announced that it will be taken off the market on December 31.
Cyber Monday Giveaway Opportunity
Customers who cannot get their hands on the EggoVac will have a chance to win one on Cyber Monday in November. This lucky winner will be one of the few to experience the unusual waffle-inspired vacuum, but for the rest, it seems like a missed opportunity.
Eggo’s Trend of Unconventional Collaborations
This is not the first time Eggo has made waves with its product collaborations. In August, the brand launched its "Brunch in a Jar" liqueur, a 40-proof drink with a flavor described as "the delicious flavor of toasty Eggo waffles drizzled in syrup." While the motivations behind these partnerships are unclear, one thing is certain – Eggo is certainly making a name for itself in the world of weird and wonderful products.
Frequently Asked Questions
- What is the EggoVac?
- The EggoVac is a Bissell SpinWave R5 cleaner with a breakfast-inspired makeover, designed to look like a toasted Eggo waffle covered in butter and syrup.
- Why did Eggo and Bissell partner for the EggoVac?
- The two companies have not publicly disclosed their exact reasons for collaborating, but it may be to create a unique product that stands out in a crowded market.
- How much does the EggoVac cost?
- The EggoVac is priced at $150, a significant discount from the traditional retail price of the Bissell SpinWave R5, which can cost up to $500.
- Is the EggoVac still available for purchase?
- Unfortunately, the EggoVac is already showing up as sold out, and the company has announced that it will be taken off the market on December 31.
