Oreo and Post Malone Team Up for ‘First-of-Its-Kind’ Cookie Flavor
On January 22, Oreo announced the launch of Limited Edition Post Malone Oreo Cookies, a collaboration that turns the original Oreo cookie on its head in an innovative way.
A Swirled Creme that’s a Game-Changer
Post Malone’s cookies feature a “first-of-its-kind swirled creme” – which combines salted caramel- and shortbread-flavored cremes – sandwiched between an Oreo chocolate cookie and signature golden cookie, according to a press release.
Post Malone’s Praise for the Collaboration
“Can’t believe they let me make my own Oreo cookie. So happy everyone gets to try the taste twist — hope you love it as much as I do, ’cause I think it’s the best OREO ever!” Post Malone said in a statement. “It’s the first time Oreo has ever twisted the creme of the cookie and they named it after me.”
Unique Embossments Inspired by Post Malone’s Life and Music
Each cookie also features one of nine “unique embossments” inspired by Post Malone’s life and music, including a guitar, a butterfly, and a pickup truck.
A Personal Touch from Post Malone
The back of each cookie package boasts a handwritten signed note from the singer himself.
When Can You Get Your Hands on These Limited Edition Cookies?
The cookies are scheduled to arrive in stores on February 3.
A Strategic Move by Oreo’s Parent Company
“Flavor innovations and collaborations, inspired by fan behavior, have become a mainstay in our playbook as a way to maintain relevance across our portfolio of snack brands,” said Tanya Berman, a senior vice president at Mondelēz, Oreo’s parent company. “With an iconic brand like Oreo, our challenge is to consistently raise the bar and discover fresh ways to engage our fans. This collaboration with Post Malone sets a new standard. We hope fans are as excited about the brand’s newest hit as we are.”
What’s Next for Oreo?
Oreo’s collaboration with Post Malone is just the latest headline-making partnership from the brand. In August 2024, Oreo announced that it was teaming up with Coca-Cola to create two exclusive, limited-edition products: Oreo Coca-Cola Sandwich Cookies and Coca-Cola Oreo Zero Sugar Limited Edition soda. Earlier this month, Oreo unveiled plans to launch several new treats in January alone.
Conclusion
The Oreo and Post Malone partnership is a unique and exciting move for the brand, offering fans a fresh take on the classic Oreo cookie. With its innovative swirled creme and unique embossments, this limited edition cookie is sure to be a hit.
FAQs
* When can I get my hands on these limited edition cookies?
+ The cookies are scheduled to arrive in stores on February 3.
* What’s the special ingredient in these cookies?
+ The cookies feature a “first-of-its-kind swirled creme” that combines salted caramel- and shortbread-flavored cremes.
* How many unique embossments are on each cookie?
+ Each cookie features one of nine unique embossments inspired by Post Malone’s life and music.
