Jimmy Carter’s Impact on the Craft Beer Industry
While we’re honoring our nation’s 39th president, beer lovers can raise a glass to him as well.
The Birth of the National Craft Beer Scene
Many people might not know that Jimmy Carter is a huge reason why the national craft beer scene is bustling.
The Story Behind Boston Beer Company
Boston Beer Company today is valued at $3.4 billion. And its owner Jim Koch credits all of his success to Carter.
For those who don’t know, Boston Beer Company, maybe you’ve heard of Sam Adams. The iconic Boston lager is what put the microbrewery on the map when Koch — a sixth generation brewer — started his empire in 1984.
Carter’s Role in the Craft Beer Movement
The San Diego Reader says Koch thanks Carter for helping him become a major organizer of the American craft beer movement. This was after Carter signed a bill in 1978 allowing individuals to brew for personal enjoyment.
From Sam Adams to Truly Hard Seltzer
Boston Beer Company also makes the popular Truly Hard Seltzer, which came well after years of success that started with a president who believed everyone deserved to do what they loved and make a living from it.
Conclusion
Jimmy Carter’s legacy extends far beyond his presidency, and his impact on the craft beer industry is a testament to his commitment to individual freedom and entrepreneurship. As we celebrate his life and achievements, we can also raise a glass to the president who helped make it possible for beer enthusiasts to pursue their passions.
FAQs
Q: What was the significance of the 1978 bill signed by Jimmy Carter?
A: The bill allowed individuals to brew for personal enjoyment, which paved the way for the craft beer movement.
Q: What is the value of Boston Beer Company today?
A: Boston Beer Company is valued at $3.4 billion.
Q: What is the name of the popular hard seltzer made by Boston Beer Company?
A: The popular hard seltzer made by Boston Beer Company is called Truly Hard Seltzer.
Q: Who is the owner of Boston Beer Company?
A: The owner of Boston Beer Company is Jim Koch.
